A data profile of the people who buy, follow and care about Personal trainer in Brazil — modelled from more than twelve digital signal sources. Personal trainer has an estimated audience of 4,097,636 people in Brazil.
The average Personal trainer fan in Brazil is 36.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Fitness and figure competition, Muscle & Fitness, Strength training, with strongest over-indexing on Fitness and figure competition (2.84× the country average).
Demographically, the Personal trainer audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Personal trainer fan in Brazil is more female, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Fitness and figure competition.
The key figures that characterise the Personal trainer profile in Brazil.
62.2% are female, 37.8% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 36.0 |
| Estimated audience size | 4,097,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Personal trainer audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.1% |
| Italy | 7.4% |
| United Kingdom | 6.4% |
Where the Personal trainer audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~200K | 1.16× | |
| 02 | Maranhão | ~100K | 1.16× | |
| 03 | Pará | ~200K | 1.15× | |
| 04 | Paraíba | ~90K | 1.14× | |
| 05 | Federal District | ~80K | 1.14× | |
| 06 | Piauí | ~60K | 1.13× | |
| 07 | Sergipe | ~50K | 1.12× | |
| 08 | Alagoas | ~70K | 1.11× | |
| 09 | Amazonas | ~70K | 1.04× | |
| 10 | Amapá | ~20K | 1.04× | |
| 11 | Acre | ~10K | 1.01× | |
| 12 | Rio Grande do Norte | ~70K | 1.00× | |
| 13 | Mato Grosso do Sul | ~60K | 0.99× | |
| 14 | Rondônia | ~30K | 0.98× | |
| 15 | Tocantins | ~30K | 0.98× | |
| 16 | Bahia | ~300K | 0.97× | |
| 17 | Santa Catarina | ~200K | 0.96× | |
| 18 | Roraima | ~10K | 0.96× | |
| 19 | Minas Gerais | ~400K | 0.94× | |
| 20 | Goiás | ~100K | 0.94× | |
| 21 | Ceará | ~200K | 0.93× | |
| 22 | São Paulo | ~1M | 0.91× | |
| 23 | Rio de Janeiro | ~400K | 0.91× | |
| 24 | Mato Grosso | ~70K | 0.87× | |
| 25 | Espírito Santo | ~70K | 0.84× | |
| 26 | Paraná | ~200K | 0.79× | |
| 27 | Rio Grande do Sul | ~200K | 0.78× |
The strongest cross-interests of the Personal trainer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muscle & Fitness | Sports | 3.08× | ||
| 02 | Fitness and figure competition | Sports | 2.84× | ||
| 03 | Bodybuilding & Fitness | Sports | 2.73× | ||
| 04 | Men's Fitness | Sports | 2.71× | ||
| 05 | Strength training | Sports | 2.22× | ||
| 06 | Functional training | Sports | 2.20× | ||
| 07 | Aerobic exercise | Sports | 2.12× | ||
| 08 | CrossFit | Sports | 2.06× | ||
| 09 | Healthy habits | Health | 2.01× | ||
| 10 | Female bodybuilding | Sports | 1.98× | ||
| 11 | Human nutrition | Food & Beverages | 1.87× | ||
| 12 | Health & wellness | Health | 1.81× | ||
| 13 | Nutritionist | Food & Beverages | 1.80× | ||
| 14 | Weight loss (Fitness And wellness) | Health | 1.72× | ||
| 15 | Weight training | Sports | 1.71× | ||
| 16 | Healthy diet | Health | 1.59× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 1.54× | ||
| 18 | Muscle | Health | 1.54× | ||
| 19 | Motivation | Business & Career | 1.53× | ||
| 20 | Natural product | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.19× | |
| Price Sensitivity | PREMIUM | 1.13× | |
| Mindfulness | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.67× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Urban Lifestyle | OPEN | 0.76× |
Personal trainer has an estimated audience of 4,097,636 people in Brazil, concentrated in São Paulo and Minas Gerais.
62.2% of Personal trainer fans are female, 37.8% are male, with an average age of 36.0 years.
Personal trainer fans show strongest brand affinity for Fitness and figure competition (2.84×), Muscle & Fitness (3.08×), and Strength training (2.22×) over the country average.
Personal trainer fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Personal trainer itself, the audience over-indexes on Muscle & Fitness (3.08×), Strength training (2.22×), Men's Fitness (2.71×), and Weight training (1.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Personal trainer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.