A data profile of the people who buy, follow and care about Bodybuilding & Fitness in Brazil — modelled from more than twelve digital signal sources. Bodybuilding & Fitness has an estimated audience of 4,828,081 people in Brazil.
Bodybuilding & Fitness has an estimated audience of 4,828,081 people in Brazil. 60.8% are female, 39.2% are male, average age 38.7. Top brand affinities: Ronnie Coleman, Sport Club do Recife, GymPass, mulheres, Smart Fit.
Top brand affinities include Ronnie Coleman, Sport Club do Recife, GymPass, with strongest over-indexing on Ronnie Coleman (6.8× the country average).
Demographically, the Bodybuilding & Fitness audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Bodybuilding & Fitness fan in Brazil is more female, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ronnie Coleman.
The key figures that characterise the Bodybuilding & Fitness profile in Brazil.
60.8% are female, 39.2% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.7 |
| Estimated audience size | 4,828,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Bodybuilding & Fitness audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 8.2% |
| Germany | 6.9% |
The strongest cross-interests of the Bodybuilding & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronnie Coleman | Sports | 6.80× | ||
| 02 | Energy bar | Food & Beverages | 4.86× | ||
| 03 | GymPass | Sports | 3.69× | ||
| 04 | Push-up | Sports | 3.53× | ||
| 05 | Personal trainer | Sports | 2.73× | ||
| 06 | Sport Club do Recife | Sports | 2.38× | ||
| 07 | Smart Fit | Sports | 2.24× | ||
| 08 | mulheres | Movies & TV | 2.03× | ||
| 09 | PCI Concursos | Shopping | 1.91× | ||
| 10 | Eye shadow | Beauty & Wellness | 1.90× | ||
| 11 | Lojas Renner | Fashion & Accessoires | 1.88× | ||
| 12 | Nail art | Beauty & Wellness | 1.81× | ||
| 13 | Riachuelo | Shopping | 1.80× | ||
| 14 | WebMotors | Cars & Mobility | 1.70× | ||
| 15 | Air travel | Travel & Leisure | 1.67× | ||
| 16 | Skirt | Fashion & Accessoires | 1.67× | ||
| 17 | Lojas Americanas | Shopping | 1.59× | ||
| 18 | zap imóveis | Travel & Leisure | 1.54× | ||
| 19 | JusBrasil | Internet & Social Media | 1.52× | ||
| 20 | Shampoo | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.79× | |
| Community Orientation | OPEN | 1.76× | |
| Travelling | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Tradition | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bodybuilding & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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