A data profile of the people who buy, follow and care about GymPass in Brazil — modelled from more than twelve digital signal sources. GymPass has an estimated audience of 3,562,111 people in Brazil.
The average GymPass fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Envato, Isometric exercise, Bench (weight training), with strongest over-indexing on Envato (20.82× the country average).
Demographically, the GymPass audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical GymPass fan in Brazil is more female, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Envato.
The key figures that characterise the GymPass profile in Brazil.
60.9% are female, 39.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 42.3 |
| Estimated audience size | 3,562,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 32% |
of the worldwide GymPass audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 81.1% |
| United States | 7.1% |
| Spain | 2.2% |
Where the GymPass audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~700K | 2.08× | |
| 02 | São Paulo | ~1.5M | 1.81× | |
| 03 | Minas Gerais | ~700K | 1.80× | |
| 04 | Bahia | ~400K | 1.64× | |
| 05 | Ceará | ~200K | 1.50× | |
| 06 | Federal District | ~90K | 1.43× | |
| 07 | Espírito Santo | ~100K | 1.38× | |
| 08 | Paraná | ~300K | 1.27× | |
| 09 | Rio Grande do Norte | ~80K | 1.25× | |
| 10 | Rio Grande do Sul | ~300K | 1.17× | |
| 11 | Pernambuco | ~200K | 1.13× | |
| 12 | Amazonas | ~60K | 1.00× | |
| 13 | Mato Grosso do Sul | ~50K | 0.98× | |
| 14 | Goiás | ~100K | 0.95× | |
| 15 | Rondônia | ~30K | 0.94× | |
| 16 | Mato Grosso | ~60K | 0.84× | |
| 17 | Santa Catarina | ~100K | 0.80× | |
| 18 | Paraíba | ~60K | 0.78× | |
| 19 | Alagoas | ~40K | 0.77× | |
| 20 | Sergipe | ~30K | 0.76× | |
| 21 | Tocantins | ~20K | 0.75× | |
| 22 | Pará | ~70K | 0.55× | |
| 23 | Acre | ~7K | 0.54× | |
| 24 | Roraima | ~5K | 0.53× | |
| 25 | Amapá | ~6K | 0.49× | |
| 26 | Maranhão | ~40K | 0.47× | |
| 27 | Piauí | ~20K | 0.43× |
The strongest cross-interests of the GymPass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spotting (weight training) | Event | 51.60× | ||
| 02 | Isometric exercise | Sports | 46.00× | ||
| 03 | Bench (weight training) | Sports | 42.39× | ||
| 04 | Spinning | Sports | 41.08× | ||
| 05 | Governorates of Kuwait | Travel & Leisure | 37.08× | ||
| 06 | Cain Velasquez | Sports | 29.23× | ||
| 07 | Toning exercises | Sports | 22.74× | ||
| 08 | Envato | Internet & Social Media | 20.82× | ||
| 09 | International Judo Federation | Sports | 19.87× | ||
| 10 | Hydro massage | Health | 19.20× | ||
| 11 | Tanning bed | Beauty & Wellness | 12.90× | ||
| 12 | Tyler Perry | Movies & TV | 11.04× | ||
| 13 | Squat (exercise) | Sports | 7.70× | ||
| 14 | Bryan Cranston | Movies & TV | 6.82× | ||
| 15 | Salma Hayek | Movies & TV | 6.46× | ||
| 16 | Olympikus | Sports | 4.23× | ||
| 17 | health | Health | 3.92× | ||
| 18 | Bodybuilding & Fitness | Sports | 3.69× | ||
| 19 | Centauro | Cars & Mobility | 2.97× | ||
| 20 | Smart Fit | Sports | 2.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.44× | |
| Family Orientation | CONSERVATISM | 1.01× | |
| Early Adopter Mentality | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| DIY Mentality | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.71× |
GymPass's target market in Brazil covers an estimated 3,562,111 people, concentrated in São Paulo and Rio de Janeiro.
60.9% of the GymPass audience are female, 39.1% are male, with an average age of 42.3 years.
GymPass fans show strongest brand affinity for Envato (20.82×), Isometric exercise (46×), and Bench (weight training) (42.39×) over the country average.
GymPass fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~700K). These three regions account for the largest share of the active audience.
Beyond GymPass itself, the audience over-indexes on Isometric exercise (46×), Bench (weight training) (42.39×), Spotting (weight training) (51.6×), and Toning exercises (22.74×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for GymPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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