A data profile of the people who buy, follow and care about health in Brazil — modelled from more than twelve digital signal sources. health has an estimated audience of 3,456,477 people in Brazil.
health has an estimated audience of 3,456,477 people in Brazil. 70.9% are female, 29.1% are male, average age 39.9. Top brand affinities: Comedy club, Chris Pratt, Harry Potter, JusBrasil, Tom Cruise.
Top brand affinities include Comedy club, Chris Pratt, Harry Potter, with strongest over-indexing on Comedy club (8.49× the country average).
Demographically, the health audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical health fan in Brazil is more female, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Comedy club.
The key figures that characterise the health profile in Brazil.
70.9% are female, 29.1% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 39.9 |
| Estimated audience size | 3,456,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide health audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 8.0% |
| India | 6.8% |
The strongest cross-interests of the health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Will Ferrell | Movies & TV | 17.37× | ||
| 02 | Chris Pratt | Movies & TV | 10.45× | ||
| 03 | Comedy club | Movies & TV | 8.49× | ||
| 04 | Employment website | Business & Career | 8.11× | ||
| 05 | Tom Hardy | Movies & TV | 7.45× | ||
| 06 | Career development | Business & Career | 6.81× | ||
| 07 | Better Call Saul | Movies & TV | 6.76× | ||
| 08 | Jackie Chan | Movies & TV | 5.56× | ||
| 09 | Ligue 1 | Sports | 4.84× | ||
| 10 | Tom Cruise | Movies & TV | 4.83× | ||
| 11 | Used car | Cars & Mobility | 4.45× | ||
| 12 | Leonardo DiCaprio | Movies & TV | 4.28× | ||
| 13 | Internet & Social Media | 3.86× | |||
| 14 | JusBrasil | Internet & Social Media | 3.48× | ||
| 15 | Smart Fit | Sports | 2.89× | ||
| 16 | mulheres | Movies & TV | 2.46× | ||
| 17 | PCI Concursos | Shopping | 2.38× | ||
| 18 | Riachuelo | Shopping | 2.25× | ||
| 19 | Superman | Movies & TV | 1.75× | ||
| 20 | Harry Potter | Movies & TV | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.87× | |
| Community Orientation | OPEN | 3.18× | |
| Career Orientation | POWER | 2.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Tradition | CONSERVATISM | 0.52× | |
| Creativity | OPEN | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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