A data profile of the people who buy, follow and care about Smart Fit in Brazil — modelled from more than twelve digital signal sources. Smart Fit has an estimated audience of 8,820,413 people in Brazil.
The average Smart Fit fan in Brazil is 37.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include BODYTECH, Functional training, Aerobic exercise, with strongest over-indexing on BODYTECH (7.14× the country average).
Demographically, the Smart Fit audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Smart Fit fan in Brazil is more female, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for BODYTECH.
The key figures that characterise the Smart Fit profile in Brazil.
69.1% are female, 30.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 37.5 |
| Estimated audience size | 8,820,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Smart Fit audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 49.5% |
| Mexico | 19.3% |
| Chile | 8.7% |
Where the Smart Fit audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~400K | 2.97× | |
| 02 | Acre | ~60K | 1.97× | |
| 03 | Rio de Janeiro | ~1.5M | 1.94× | |
| 04 | São Paulo | ~3.5M | 1.44× | |
| 05 | Amazonas | ~200K | 1.37× | |
| 06 | Rio Grande do Norte | ~200K | 1.30× | |
| 07 | Sergipe | ~100K | 1.25× | |
| 08 | Alagoas | ~100K | 1.04× | |
| 09 | Ceará | ~400K | 1.03× | |
| 10 | Bahia | ~600K | 0.98× | |
| 11 | Paraná | ~500K | 0.97× | |
| 12 | Pernambuco | ~400K | 0.88× | |
| 13 | Maranhão | ~200K | 0.87× | |
| 14 | Tocantins | ~50K | 0.87× | |
| 15 | Goiás | ~300K | 0.84× | |
| 16 | Espírito Santo | ~100K | 0.79× | |
| 17 | Mato Grosso do Sul | ~100K | 0.79× | |
| 18 | Roraima | ~20K | 0.76× | |
| 19 | Minas Gerais | ~700K | 0.74× | |
| 20 | Rondônia | ~50K | 0.64× | |
| 21 | Paraíba | ~100K | 0.62× | |
| 22 | Mato Grosso | ~100K | 0.62× | |
| 23 | Santa Catarina | ~200K | 0.54× | |
| 24 | Pará | ~100K | 0.47× | |
| 25 | Piauí | ~60K | 0.46× | |
| 26 | Rio Grande do Sul | ~200K | 0.45× | |
| 27 | Amapá | ~10K | 0.45× |
The strongest cross-interests of the Smart Fit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BODYTECH | Sports | 7.14× | ||
| 02 | Natural bodybuilding | Sports | 3.22× | ||
| 03 | Functional training | Sports | 3.10× | ||
| 04 | Physical education | Business & Career | 2.55× | ||
| 05 | Aerobic exercise | Sports | 2.44× | ||
| 06 | Beleza na Web | Shopping | 2.41× | ||
| 07 | Female bodybuilding | Sports | 2.27× | ||
| 08 | JusBrasil | Internet & Social Media | 1.94× | ||
| 09 | Strength training | Sports | 1.77× | ||
| 10 | Riachuelo | Shopping | 1.71× | ||
| 11 | Vivara | Pets & Animals | 1.67× | ||
| 12 | Mega-Sena | Games | 1.61× | ||
| 13 | mulheres | Movies & TV | 1.59× | ||
| 14 | Parent | Kids & Family | 1.58× | ||
| 15 | Airbnb | Travel & Leisure | 1.56× | ||
| 16 | Self-awareness | Health | 1.54× | ||
| 17 | Training | Sports | 1.53× | ||
| 18 | Interpersonal relationship | Kids & Family | 1.51× | ||
| 19 | Jeans | Fashion & Accessoires | 1.51× | ||
| 20 | Magazine Luiza | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.34× | |
| Sports Activity | POWER | 1.23× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.72× | |
| Risk Appetite | THRILL | 0.77× | |
| Tradition | CONSERVATISM | 0.77× |
Smart Fit's target market in Brazil covers an estimated 8,820,413 people, concentrated in São Paulo and Rio de Janeiro.
69.1% of the Smart Fit audience are female, 30.9% are male, with an average age of 37.5 years.
Smart Fit fans show strongest brand affinity for BODYTECH (7.14×), Functional training (3.1×), and Aerobic exercise (2.44×) over the country average.
Smart Fit fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Smart Fit itself, the audience over-indexes on Functional training (3.1×), Aerobic exercise (2.44×), Magazine Luiza (1.5×), and Parent (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Smart Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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