A data profile of the people who buy, follow and care about Mega-Sena in Brazil — modelled from more than twelve digital signal sources. Mega-Sena has an estimated audience of 11,185,136 people in Brazil.
Mega-Sena has an estimated audience of 11,185,136 people in Brazil. 56.7% are female, 43.3% are male, average age 45.0. Top brand affinities: Lottery, Sweepstakes, Sports betting, Tele Sena, Unibet.
Top brand affinities include Lottery, Sweepstakes, Sports betting, with strongest over-indexing on Lottery (22.07× the country average).
Demographically, the Mega-Sena audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Mega-Sena fan in Brazil is more female, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Lottery.
The key figures that characterise the Mega-Sena profile in Brazil.
56.7% are female, 43.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.0 |
| Estimated audience size | 11,185,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Mega-Sena audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 94.1% |
| United States | 0.9% |
| Japan | 0.5% |
The strongest cross-interests of the Mega-Sena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lottery | Games | 22.07× | ||
| 02 | Online bingo | Games | 16.47× | ||
| 03 | Tele Sena | Games | 14.59× | ||
| 04 | Sweepstakes | Games | 12.75× | ||
| 05 | Unibet | Games | 11.25× | ||
| 06 | Sports betting | Games | 10.32× | ||
| 07 | Renault Twingo | Cars & Mobility | 9.46× | ||
| 08 | Akinator | Games | 7.39× | ||
| 09 | Motorola | Technology & Electronics | 5.48× | ||
| 10 | Elizabeth Olsen | Movies & TV | 4.84× | ||
| 11 | Mixed martial arts | Sports | 4.37× | ||
| 12 | Galinha Pintadinha | Movies & TV | 2.29× | ||
| 13 | Public transport | Cars & Mobility | 2.16× | ||
| 14 | Betfair | Games | 2.01× | ||
| 15 | JusBrasil | Internet & Social Media | 1.82× | ||
| 16 | Banco do Brasil | Business & Career | 1.79× | ||
| 17 | Enel | Home & Garden | 1.65× | ||
| 18 | Caixa Econômica Federal | Business & Career | 1.61× | ||
| 19 | PCI Concursos | Shopping | 1.60× | ||
| 20 | WebMotors | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Individualism | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Design Affinity | PREMIUM | 0.65× | |
| Indulgence | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mega-Sena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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