Mega-Sena Target Market in Brazil
Mega-Sena has an estimated audience of 11,185,136 people in Brazil. 56.7% are female, 43.3% are male, average age 45.0. Top brand affinities: Lottery, Sweepstakes, Tele Sena, Sports betting, Unibet.
Top brand affinities include Lottery, Sweepstakes, Tele Sena, with strongest over-indexing on Lottery (22.07× the country average). Demographically, the Mega-Sena audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Category: Games · Type: Brand · Subtype: Lottery
Customer demographics of Mega-Sena
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.0 |
| Estimated audience size | 11,185,136 |
Audience persona
The typical Mega-Sena fan in Brazil is more female, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Lottery.
Top brand affinities of the Mega-Sena audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lottery | 22.07× | Games |
| Sweepstakes | 12.75× | Games |
| Tele Sena | 14.59× | Games |
| Sports betting | 10.32× | Games |
| Unibet | 11.25× | Games |
| Motorola | 5.48× | Technology & Electronics |
| Mixed martial arts | 4.37× | Sports |
| Online bingo | 16.47× | Games |
| Galinha Pintadinha | 2.29× | Movies & TV |
| Renault Twingo | 9.46× | Cars & Mobility |
| Banco do Brasil | 1.79× | Business & Career |
| Public transport | 2.16× | Cars & Mobility |
| Akinator | 7.39× | Games |
| Betfair | 2.01× | Games |
| Elizabeth Olsen | 4.84× | Movies & TV |
| JusBrasil | 1.82× | Internet & Social Media |
| PCI Concursos | 1.6× | Shopping |
| Caixa Econômica Federal | 1.61× | Business & Career |
| Enel | 1.65× | Home & Garden |
| WebMotors | 1.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.68 |
| Individualism | JOY | 1.48 |
| Tradition | CONSERVATISM | 1.4 |
| Early Adopter Mentality | POWER | 1.35 |
| Family Orientation | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 94.1% |
| United States | 0.9% |
| Japan | 0.4% |
See Mega-Sena audiences in other countries
More Lottery audiences in Brazil
- LottoRace (2,137,100)
- Florida Lottery (49,942)
- Nordwestdeutsche Klassenlotterie (10,855)
- Süddeutsche Klassenlotterie (9,880)
- National Lottery (United Kingdom) (8,855)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Mega-Sena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.