A data profile of the people who buy, follow and care about Caixa Econômica Federal in Brazil — modelled from more than twelve digital signal sources. Caixa Econômica Federal has an estimated audience of 10,796,152 people in Brazil.
The average Caixa Econômica Federal fan in Brazil is 38.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Condominio, zap imóveis, Gated community, with strongest over-indexing on Condominio (2.36× the country average).
Demographically, the Caixa Econômica Federal audience skews more female with an average age of 38.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Caixa Econômica Federal fan in Brazil is more female, around 38.0 years old, with strong DIY Mentality tendencies and a notable affinity for Condominio.
The key figures that characterise the Caixa Econômica Federal profile in Brazil.
65.1% are female, 34.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 38.0 |
| Estimated audience size | 10,796,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Caixa Econômica Federal audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 73.8% |
| United Kingdom | 9.2% |
| Spain | 4.7% |
Where the Caixa Econômica Federal audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~4.5M | 1.59× | |
| 02 | Rio Grande do Sul | ~1M | 1.55× | |
| 03 | Minas Gerais | ~1.5M | 1.37× | |
| 04 | Federal District | ~200K | 1.37× | |
| 05 | Paraná | ~900K | 1.31× | |
| 06 | Goiás | ~500K | 1.21× | |
| 07 | Mato Grosso do Sul | ~200K | 1.17× | |
| 08 | Santa Catarina | ~600K | 1.12× | |
| 09 | Amapá | ~40K | 1.02× | |
| 10 | Espírito Santo | ~200K | 1.01× | |
| 11 | Roraima | ~30K | 0.99× | |
| 12 | Rio de Janeiro | ~1M | 0.98× | |
| 13 | Bahia | ~700K | 0.94× | |
| 14 | Pernambuco | ~500K | 0.94× | |
| 15 | Mato Grosso | ~200K | 0.94× | |
| 16 | Alagoas | ~100K | 0.93× | |
| 17 | Sergipe | ~100K | 0.93× | |
| 18 | Rondônia | ~80K | 0.91× | |
| 19 | Piauí | ~100K | 0.89× | |
| 20 | Paraíba | ~200K | 0.84× | |
| 21 | Tocantins | ~60K | 0.82× | |
| 22 | Maranhão | ~200K | 0.78× | |
| 23 | Rio Grande do Norte | ~100K | 0.78× | |
| 24 | Ceará | ~400K | 0.76× | |
| 25 | Acre | ~30K | 0.75× | |
| 26 | Amazonas | ~100K | 0.69× | |
| 27 | Pará | ~200K | 0.66× |
The strongest cross-interests of the Caixa Econômica Federal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings bank | Business & Career | 2.90× | ||
| 02 | Apartamento | Home & Garden | 2.53× | ||
| 03 | VivaReal | Home & Garden | 2.49× | ||
| 04 | Condominio | Home & Garden | 2.36× | ||
| 05 | zap imóveis | Travel & Leisure | 2.33× | ||
| 06 | Corretor de Imóveis | Business & Career | 2.21× | ||
| 07 | Residential area | Home & Garden | 1.98× | ||
| 08 | Loterias da CAIXA | Games | 1.96× | ||
| 09 | Housing estate | Home & Garden | 1.95× | ||
| 10 | Property finder | Home & Garden | 1.93× | ||
| 11 | Real estate development | Business & Career | 1.86× | ||
| 12 | Real estate broker | Home & Garden | 1.73× | ||
| 13 | OLX | Shopping | 1.70× | ||
| 14 | Microcredit | Business & Career | 1.69× | ||
| 15 | Catholicism | Politics & Society | 1.68× | ||
| 16 | Gated community | Home & Garden | 1.67× | ||
| 17 | Return on investment | Business & Career | 1.67× | ||
| 18 | imovelweb | Home & Garden | 1.64× | ||
| 19 | Mega-Sena | Games | 1.61× | ||
| 20 | Condominium | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.17× | |
| Design Affinity | PREMIUM | 1.15× | |
| Quality Awareness | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Urban Lifestyle | OPEN | 0.87× |
Caixa Econômica Federal's target market in Brazil covers an estimated 10,796,152 people, concentrated in São Paulo and Minas Gerais.
65.1% of the Caixa Econômica Federal audience are female, 34.9% are male, with an average age of 38.0 years.
Caixa Econômica Federal fans show strongest brand affinity for Condominio (2.36×), zap imóveis (2.33×), and Gated community (1.67×) over the country average.
Caixa Econômica Federal fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Caixa Econômica Federal itself, the audience over-indexes on zap imóveis (2.33×), Gated community (1.67×), Loterias da CAIXA (1.96×), and OLX (1.7×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Caixa Econômica Federal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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