Caixa Econômica Federal Target Market in Brazil

Caixa Econômica Federal has an estimated audience of 10,796,152 people in Brazil. 65.1% are female, 34.9% are male, average age 38.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Condominio, zap imóveis, Gated community, Loterias da CAIXA, OLX.

The average Caixa Econômica Federal fan in Brazil is 38.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Condominio, zap imóveis, Gated community, with strongest over-indexing on Condominio (2.36× the country average). Demographically, the Caixa Econômica Federal audience skews more female with an average age of 38.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Customer demographics of Caixa Econômica Federal

Demographic split for Caixa Econômica Federal audience in Brazil
MetricValue
Female65.1%
Male34.9%
Average age38.0
Estimated audience size10,796,152

Audience persona

The typical Caixa Econômica Federal fan in Brazil is more female, around 38.0 years old, with strong DIY Mentality tendencies and a notable affinity for Condominio.

Caixa Econômica Federal customers by region in Brazil

Top regions ranked by reach for Caixa Econômica Federal in Brazil
RegionReachAffinity
São Paulo~4.5M1.59×
Minas Gerais~1.5M1.37×
Rio de Janeiro~1M0.98×
Rio Grande do Sul~1M1.55×
Paraná~900K1.31×
Bahia~700K0.94×
Santa Catarina~600K1.12×
Goiás~500K1.21×
Pernambuco~500K0.94×
Ceará~400K0.76×
Federal District~200K1.37×
Pará~200K0.66×
Espírito Santo~200K1.01×
Maranhão~200K0.78×
Mato Grosso~200K0.94×
Mato Grosso do Sul~200K1.17×
Paraíba~200K0.84×
Alagoas~100K0.93×
Rio Grande do Norte~100K0.78×
Piauí~100K0.89×
Amazonas~100K0.69×
Sergipe~100K0.93×
Rondônia~80K0.91×
Tocantins~60K0.82×
Amapá~40K1.02×
Roraima~30K0.99×
Acre~30K0.75×

Top brand affinities of the Caixa Econômica Federal audience

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caixa Econômica Federal audience
BrandAffinityCategory
Condominio2.36×Home & Garden
zap imóveis2.33×Travel & Leisure
Gated community1.67×Home & Garden
Loterias da CAIXA1.96×Games
OLX1.7×Shopping
Mega-Sena1.61×Games
Savings bank2.9×Business & Career
Corretor de Imóveis2.21×Business & Career
Apartamento2.53×Home & Garden
Real estate development1.86×Business & Career
VivaReal2.49×Home & Garden
Real estate broker1.73×Home & Garden
imovelweb1.64×Home & Garden
Housing estate1.95×Home & Garden
Condominium1.57×Home & Garden
Property finder1.93×Home & Garden
Catholicism1.68×Politics & Society
Microcredit1.69×Business & Career
Construtora Tenda1.94×Business & Career
Return on investment1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caixa Econômica Federal audience
TraitClusterScore
DIY MentalityTHRILL1.17
Design AffinityPREMIUM1.15
Quality AwarenessPREMIUM1.07
Luxury OrientationPREMIUM1.07
Career OrientationPOWER1.05
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Caixa Econômica Federal
CountryShare
Brazil80.3%
United Kingdom5.0%
Spain3.7%

See Caixa Econômica Federal audiences in other countries

More Bank audiences in Brazil

Frequently asked questions

Who is Caixa Econômica Federal's target market in Brazil?

Caixa Econômica Federal's target market in Brazil covers an estimated 10,796,152 people, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Caixa Econômica Federal customers?

65.1% of the Caixa Econômica Federal audience are female, 34.9% are male, with an average age of 38.0 years.

Which brands do Caixa Econômica Federal fans like most?

Caixa Econômica Federal fans show strongest brand affinity for Condominio (2.36×), zap imóveis (2.33×), and Gated community (1.67×) over the country average.

Where do Caixa Econômica Federal fans live in Brazil?

Caixa Econômica Federal fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Caixa Econômica Federal fans also like?

Beyond Caixa Econômica Federal itself, the audience over-indexes on zap imóveis (2.33×), Gated community (1.67×), Loterias da CAIXA (1.96×), and OLX (1.7×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Caixa Econômica Federal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.