A data profile of the people who buy, follow and care about Apartamento in Brazil — modelled from more than twelve digital signal sources. Apartamento has an estimated audience of 3,731,402 people in Brazil.
Apartamento has an estimated audience of 3,731,402 people in Brazil. 59.7% are female, 40.3% are male, average age 44.3. Top brand affinities: Mortgage loans, imovelweb, Caixa Econômica Federal, Mixed martial arts, Renovation.
Top brand affinities include Mortgage loans, imovelweb, Caixa Econômica Federal, with strongest over-indexing on Mortgage loans (4.08× the country average).
Demographically, the Apartamento audience skews more female with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Apartamento fan in Brazil is more female, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Apartamento profile in Brazil.
59.7% are female, 40.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.3 |
| Estimated audience size | 3,731,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Apartamento audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 35.0% |
| Spain | 20.2% |
| Colombia | 12.5% |
The strongest cross-interests of the Apartamento audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 5.22× | ||
| 02 | imovelweb | Home & Garden | 4.17× | ||
| 03 | Mortgage loans | Business & Career | 4.08× | ||
| 04 | Dishwasher | Home & Garden | 3.57× | ||
| 05 | Hardware store | Home & Garden | 3.26× | ||
| 06 | Mixed martial arts | Sports | 3.16× | ||
| 07 | Mobile banking | Business & Career | 3.00× | ||
| 08 | Business class | Travel & Leisure | 2.62× | ||
| 09 | Caixa Econômica Federal | Business & Career | 2.53× | ||
| 10 | Renovation | Home & Garden | 2.36× | ||
| 11 | Buffet | Food & Beverages | 2.04× | ||
| 12 | MSN | News | 1.83× | ||
| 13 | Lojas Renner | Fashion & Accessoires | 1.81× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.75× | ||
| 15 | mulheres | Movies & TV | 1.69× | ||
| 16 | Gardening | Home & Garden | 1.66× | ||
| 17 | Trivago | Travel & Leisure | 1.66× | ||
| 18 | Electrolux | Home & Garden | 1.58× | ||
| 19 | OLX | Shopping | 1.53× | ||
| 20 | Fast casual restaurants | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.46× | |
| Quality Awareness | PREMIUM | 2.31× | |
| Career Orientation | POWER | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.67× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Apartamento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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