Rascasse Audience Intelligence

Apartamento Audience in United States

A data profile of the people who buy, follow and care about Apartamento in United States — modelled from more than twelve digital signal sources. Apartamento has an estimated audience of 552,256 people in United States.

#1114among Website / Newspaper / Magazine in United States#1430in Home & Garden

The average Apartamento fan in United States is 38.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Serviced apartment, Caixa Econômica Federal, Property finder, with strongest over-indexing on Serviced apartment (538.46× the country average).

Demographically, the Apartamento audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apartamento fan in United States is balanced, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Serviced apartment.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apartamento profile in United States.

Audience size
552K
in United States
Gender
52.5%♀
47.5% male
Age
38.8
average years
Country rank
#34550
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Apartamento

52.5% are female, 47.5% are male, average age 38.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Apartamento audience in United States
MetricValue
Female52.5%
Male47.5%
Average age38.8
Estimated audience size552,256
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Apartamento audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Apartamento audience comes from United States.

Worldwide audience distribution share by country for Apartamento
CountryShare
Brazil35.0%
Spain20.2%
Colombia12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apartamento audience in United States is strongest.

Fig. 05

Top regions by affinity

Apartamento fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K3.38×
02Florida~80K2.20×
03Wyoming~2K1.94×
04Colorado~20K1.85×
05Utah~8K1.74×
06New York~50K1.70×
07Maryland~10K1.44×
08New Jersey~20K1.41×
09Kansas~6K1.38×
10New Mexico~4K1.36×
11Nevada~7K1.34×
12Georgia~20K1.33×
13Arizona~10K1.26×
14Washington, District of Columbia~2K1.22×
15Virginia~20K1.20×
16Oklahoma~7K1.17×
17Tennessee~10K1.12×
18California~70K1.11×
19North Carolina~20K1.10×
20Oregon~7K1.10×
21Massachusetts~10K1.05×
22Indiana~10K1.03×
23South Carolina~8K1.01×
24Arkansas~4K1.01×
25Connecticut~5K1.00×
26Nebraska~3K1.00×
27Washington~10K0.96×
28Kentucky~6K0.96×
29Rhode Island~2K0.89×
30Alaska<1K0.85×
31North Dakota<1K0.85×
32Louisiana~6K0.84×
33New Hampshire~2K0.84×
34Minnesota~6K0.82×
35South Dakota~1K0.82×
36Delaware~1K0.80×
37Montana~1K0.79×
38Illinois~10K0.77×
39West Virginia~2K0.75×
40Idaho~2K0.74×
41Hawaii~2K0.74×
42Maine~1K0.74×
43Mississippi~3K0.72×
44Iowa~3K0.72×
45Missouri~6K0.71×
46Ohio~10K0.70×
47Alabama~5K0.69×
48Pennsylvania~10K0.68×
49Wisconsin~5K0.67×
50Michigan~6K0.46×
Fig. 06

Affinity by region

Affinity by region — Apartamento, United States
0.46×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apartamento audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apartamento audience
#·InterestCategoryAffinity×
01Caixa Econômica FederalBusiness & Career724.14×
02Serviced apartmentTravel & Leisure538.46×
03ZooplaBusiness & Career63.82×
04CondominiumHome & Garden45.18×
05GumtreeHome & Garden39.66×
06HostelTravel & Leisure38.26×
07Mortgage brokerBusiness & Career26.13×
08Quentin TarantinoMovies & TV20.37×
09Property finderHome & Garden20.29×
10Cath KidstonFashion & Accessoires20.00×
11Residential areaHome & Garden16.26×
12BrokerBusiness & Career12.89×
13Bath and BodyworksShopping12.24×
14Modern architectureArts & Culture4.85×
15WhatsAppInternet & Social Media3.68×
16ApartmentBusiness & Career3.08×
17IKEAHome & Garden3.02×
18NordstromShopping2.81×
19Planet FitnessSports2.79×
20Do it yourself (DIY)Home & Garden2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apartamento audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apartamento audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.51×
Quality AwarenessPREMIUM2.38×
Family OrientationCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apartamento audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
IndividualismJOY0.87×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apartamento have in United States?

Apartamento has an estimated audience of 552,256 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Apartamento fans?

52.5% of Apartamento fans are female, 47.5% are male, with an average age of 38.8 years.

03

Which brands do Apartamento fans like most?

Apartamento fans show strongest brand affinity for Serviced apartment (538.46×), Caixa Econômica Federal (724.14×), and Property finder (20.29×) over the country average.

04

Where do Apartamento fans live in United States?

Apartamento fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~80K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Apartamento fans also like?

Beyond Apartamento itself, the audience over-indexes on Caixa Econômica Federal (724.14×), Property finder (20.29×), Hostel (38.26×), and Condominium (45.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Apartamento audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apartamento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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