Apartamento Audience in United States

Apartamento has an estimated audience of 534,948 people in United States. 52.5% are female, 47.5% are male, average age 38.8. Top regions: Texas, Florida, California. Top brand affinities: Serviced apartment, Caixa Econômica Federal, Google Maps, Hostel, Property finder.

The average Apartamento fan in United States is 38.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Serviced apartment, Caixa Econômica Federal, Google Maps, with strongest over-indexing on Serviced apartment (370.88× the country average). Demographically, the Apartamento audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Apartamento fans

Demographic split for Apartamento audience in United States
MetricValue
Female52.5%
Male47.5%
Average age38.8
Estimated audience size534,948

Audience persona

The typical Apartamento fan in United States is balanced, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Serviced apartment.

Top regions in United States

Top regions ranked by reach for Apartamento in United States
RegionReachAffinity
Texas186,4894.06×
Florida86,7162.39×
California71,5451.22×
New York59,8172×
Georgia23,8851.45×
New Jersey20,8451.53×
Colorado18,5012.19×
Virginia17,7791.36×
North Carolina17,3751.08×
Arizona16,0001.46×
Illinois15,1130.85×
Maryland14,4511.57×
Tennessee12,4631.16×
Pennsylvania11,7600.65×
Massachusetts11,6111.1×
Indiana11,2401.15×
Washington10,6791×
Ohio9,6870.59×
Utah8,4151.76×
Nevada8,2461.59×
South Carolina7,6740.95×
Oregon7,5941.24×
Oklahoma6,9961.18×
Kentucky6,1420.92×
Minnesota6,0450.79×
Louisiana5,3620.78×
Missouri5,3040.62×
Connecticut5,3040.99×
Wisconsin4,9220.61×
Kansas4,7291.12×
Alabama4,3900.59×
Michigan4,3530.31×
Arkansas3,8890.88×
New Mexico3,6481.36×
Nebraska2,9911.12×
Iowa2,4390.55×
Washington, District of Columbia2,3241.45×
Mississippi1,5910.36×
Idaho1,4620.54×
Rhode Island1,4170.83×
Delaware7810.53×
North Dakota6540.59×
Maine6090.32×
South Dakota5470.44×
New Hampshire5110.24×
Hawaii5010.22×
West Virginia4480.18×
Montana3910.26×
Alaska3470.3×
Wyoming3430.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apartamento audience
BrandAffinityCategory
Serviced apartment370.88×Travel & Leisure
Caixa Econômica Federal576.92×Business & Career
Google Maps19.04×Internet & Social Media
Hostel51.63×Travel & Leisure
Property finder16.8×Home & Garden
Apple Store21.23×Shopping
Indeed.com10.78×Business & Career
Capital One10.42×Business & Career
Enterprise Rent-A-Car15.32×Cars & Mobility
Gumtree69.34×Home & Garden
DeviantArt15.83×Internet & Social Media
Cillian Murphy24.94×Movies & TV
CarGurus12.1×Cars & Mobility
Bath and Bodyworks12.96×Shopping
Zoopla149.89×Business & Career
ICloud13.86×Technology & Electronics
Circle K9.62×Shopping
MoneyGram20.67×Business & Career
Quentin Tarantino19.23×Movies & TV
Jeff Bezos15.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apartamento audience
TraitClusterScore
Design AffinityPREMIUM3.19
LGBTQ+ IdentityOPEN2.66
Quality AwarenessPREMIUM2.42
Luxury OrientationPREMIUM2.11
TravellingTHRILL1.99
DIY MentalityTHRILL1.96

Worldwide distribution

Worldwide audience distribution share by country for Apartamento
CountryShare
Brazil35.8%
Spain20.1%
Colombia12.3%

See Apartamento audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Apartamento have in United States?

Apartamento has an estimated audience of 534,948 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Apartamento fans?

52.5% of Apartamento fans are female, 47.5% are male, with an average age of 38.8 years.

Which brands do Apartamento fans like most?

Apartamento fans show strongest brand affinity for Serviced apartment (370.88×), Caixa Econômica Federal (576.92×), and Google Maps (19.04×) over the country average.

Where do Apartamento fans live in United States?

Apartamento fans in United States are most concentrated in Texas (reach 186,489), Florida (reach 86,716), and California (reach 71,545). These three regions account for the largest share of the active audience.

What other brands do Apartamento fans also like?

Beyond Apartamento itself, the audience over-indexes on Caixa Econômica Federal (576.92×), Google Maps (19.04×), Hostel (51.63×), and Property finder (16.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apartamento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.