A data profile of the people who buy, follow and care about Apartamento in Spain — modelled from more than twelve digital signal sources. Apartamento has an estimated audience of 2,155,850 people in Spain.
Apartamento has an estimated audience of 2,155,850 people in Spain. 65.0% are female, 35.0% are male, average age 48.4. Top brand affinities: Gated community, Condominium, Residential area, Property finder, Carpet cleaning.
Top brand affinities include Gated community, Condominium, Residential area, with strongest over-indexing on Gated community (11.92× the country average).
Demographically, the Apartamento audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Apartamento fan in Spain is more female, around 48.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gated community.
The key figures that characterise the Apartamento profile in Spain.
65.0% are female, 35.0% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 48.4 |
| Estimated audience size | 2,155,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 30% | |
| 50+ | 40% |
of the worldwide Apartamento audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 35.0% |
| Spain | 20.2% |
| Colombia | 12.5% |
The strongest cross-interests of the Apartamento audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominium | Home & Garden | 27.41× | ||
| 02 | Bayer 04 Leverkusen | Sports | 20.00× | ||
| 03 | SC Freiburg | Sports | 20.00× | ||
| 04 | VfL Wolfsburg | Sports | 20.00× | ||
| 05 | Rowenta | Home & Garden | 14.67× | ||
| 06 | Tefal | Home & Garden | 13.60× | ||
| 07 | Eintracht Frankfurt | Sports | 13.51× | ||
| 08 | Residential area | Home & Garden | 12.65× | ||
| 09 | Gated community | Home & Garden | 11.92× | ||
| 10 | Carpet cleaning | Home & Garden | 11.53× | ||
| 11 | L'Équipe | Sports | 9.21× | ||
| 12 | Property finder | Home & Garden | 8.16× | ||
| 13 | Roland Garros | Sports | 6.60× | ||
| 14 | Real property | Home & Garden | 2.53× | ||
| 15 | Travel website | Travel & Leisure | 2.37× | ||
| 16 | Julio Iglesias | Music & Radio | 2.17× | ||
| 17 | Modern architecture | Arts & Culture | 2.15× | ||
| 18 | Caixabank | Business & Career | 1.86× | ||
| 19 | El Corte Inglés | Shopping | 1.75× | ||
| 20 | IBEX 35 | Business & Career | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.15× | |
| Design Affinity | PREMIUM | 1.62× | |
| Career Orientation | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Individualism | JOY | 0.77× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Apartamento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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