A data profile of the people who buy, follow and care about Property finder in Spain — modelled from more than twelve digital signal sources. Property finder has an estimated audience of 3,133,104 people in Spain.
The average Property finder fan in Spain is 46.2 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include First-time home buyer grant, Starter home, Funding, with strongest over-indexing on First-time home buyer grant (26.98× the country average).
Demographically, the Property finder audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Property finder fan in Spain is balanced, around 46.2 years old, with strong Luxury Orientation tendencies and a notable affinity for First-time home buyer grant.
The key figures that characterise the Property finder profile in Spain.
54.7% are female, 45.3% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 46.2 |
| Estimated audience size | 3,133,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Property finder audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 10.2% |
| China | 6.7% |
Where the Property finder audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~900K | 1.68× | |
| 02 | Balearic Islands | ~100K | 1.33× | |
| 03 | Catalonia | ~700K | 1.23× | |
| 04 | La Rioja | ~20K | 1.14× | |
| 05 | Andalusia | ~700K | 1.11× | |
| 06 | Comunidad Valenciana | ~400K | 1.03× | |
| 07 | Cantabria | ~40K | 1.01× | |
| 08 | Navarre | ~40K | 1.01× | |
| 09 | Extremadura | ~70K | 0.99× | |
| 10 | Principality of Asturias | ~70K | 0.97× | |
| 11 | Region of Murcia | ~100K | 0.96× | |
| 12 | Aragon | ~80K | 0.95× | |
| 13 | Canary Islands | ~100K | 0.94× | |
| 14 | Castilla-La Mancha | ~100K | 0.94× | |
| 15 | Castile and León | ~100K | 0.92× | |
| 16 | Galicia | ~100K | 0.90× | |
| 17 | Basque Autonomous Country | ~100K | 0.90× |
The strongest cross-interests of the Property finder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate appraisal | Business & Career | 34.05× | ||
| 02 | Condominio | Home & Garden | 29.74× | ||
| 03 | First-time home buyer grant | Home & Garden | 26.98× | ||
| 04 | Starter home | Home & Garden | 22.57× | ||
| 05 | Condominium | Home & Garden | 22.24× | ||
| 06 | Commercial mortgage | Business & Career | 19.87× | ||
| 07 | Funding | Business & Career | 19.15× | ||
| 08 | Mortgage calculator | Home & Garden | 17.81× | ||
| 09 | Housing estate | Home & Garden | 17.54× | ||
| 10 | First-time buyer | Shopping | 16.93× | ||
| 11 | Real estate development | Business & Career | 12.78× | ||
| 12 | Loan | Business & Career | 9.33× | ||
| 13 | For sale by owner | Home & Garden | 9.27× | ||
| 14 | Real estate broker | Home & Garden | 8.21× | ||
| 15 | Apartamento | Home & Garden | 8.16× | ||
| 16 | Aston Martin | Cars & Mobility | 7.91× | ||
| 17 | Gated community | Home & Garden | 7.30× | ||
| 18 | Mortgage loans | Business & Career | 6.88× | ||
| 19 | Common law | Politics & Society | 6.11× | ||
| 20 | Home construction | Home & Garden | 5.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 3.38× | |
| Quality Awareness | PREMIUM | 3.35× | |
| Career Orientation | POWER | 2.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.45× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Spirituality | BALANCE | 0.56× |
Property finder has an estimated audience of 3,133,104 people in Spain, concentrated in Community of Madrid and Catalonia.
54.7% of Property finder fans are female, 45.3% are male, with an average age of 46.2 years.
Property finder fans show strongest brand affinity for First-time home buyer grant (26.98×), Starter home (22.57×), and Funding (19.15×) over the country average.
Property finder fans in Spain are most concentrated in Community of Madrid (reach ~900K), Catalonia (reach ~700K), and Andalusia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Property finder itself, the audience over-indexes on Starter home (22.57×), Funding (19.15×), Mortgage calculator (17.81×), and Condominio (29.74×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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