A data profile of the people who buy, follow and care about Real estate development in Spain — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 3,014,339 people in Spain.
Real estate development has an estimated audience of 3,014,339 people in Spain. 53.8% are female, 46.2% are male, average age 45.8. Top brand affinities: Property finder, Residential area, Condominium, First-time buyer, Real estate broker.
Top brand affinities include Property finder, Residential area, Condominium, with strongest over-indexing on Property finder (12.78× the country average).
Demographically, the Real estate development audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Real estate development fan in Spain is balanced, around 45.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Property finder.
The key figures that characterise the Real estate development profile in Spain.
53.8% are female, 46.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 45.8 |
| Estimated audience size | 3,014,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Real estate development audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominium | Home & Garden | 31.94× | ||
| 02 | Residential area | Home & Garden | 17.69× | ||
| 03 | Property finder | Home & Garden | 12.78× | ||
| 04 | Real estate broker | Home & Garden | 11.54× | ||
| 05 | First-time buyer | Shopping | 10.85× | ||
| 06 | Real estate investing | Business & Career | 6.88× | ||
| 07 | Luxury real estate | Business & Career | 6.67× | ||
| 08 | Scandinavian design | Home & Garden | 5.37× | ||
| 09 | Google Drive | Technology & Electronics | 4.71× | ||
| 10 | Gated community | Home & Garden | 4.53× | ||
| 11 | Single-family detached home | Home & Garden | 4.47× | ||
| 12 | Modern architecture | Arts & Culture | 3.83× | ||
| 13 | Innovation | Business & Career | 3.56× | ||
| 14 | First class travel | Travel & Leisure | 3.16× | ||
| 15 | Apartment | Business & Career | 2.88× | ||
| 16 | Refrigerator | Home & Garden | 2.63× | ||
| 17 | Renovation | Home & Garden | 2.46× | ||
| 18 | Home improvement | Home & Garden | 1.94× | ||
| 19 | Sabadell | Business & Career | 1.63× | ||
| 20 | Personal finance | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.67× | |
| Quality Awareness | PREMIUM | 2.43× | |
| Design Affinity | PREMIUM | 2.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Spirituality | BALANCE | 0.94× | |
| Family Orientation | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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