A data profile of the people who buy, follow and care about Real estate development in France — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 3,532,116 people in France.
Real estate development has an estimated audience of 3,532,116 people in France. 54.9% are female, 45.1% are male, average age 41.3. Top brand affinities: Property finder, Residential area, Apartment, Condominium, First-time buyer.
Top brand affinities include Property finder, Residential area, Apartment, with strongest over-indexing on Property finder (20.52× the country average).
Demographically, the Real estate development audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.
The typical Real estate development fan in France is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.
The key figures that characterise the Real estate development profile in France.
54.9% are female, 45.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.3 |
| Estimated audience size | 3,532,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Real estate development audience comes from France.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominium | Home & Garden | 28.89× | ||
| 02 | Property finder | Home & Garden | 20.52× | ||
| 03 | Residential area | Home & Garden | 20.46× | ||
| 04 | First-time buyer | Shopping | 8.27× | ||
| 05 | Luxury real estate | Business & Career | 6.76× | ||
| 06 | Apartment | Business & Career | 6.11× | ||
| 07 | Real estate investing | Business & Career | 6.02× | ||
| 08 | Terraced house | Home & Garden | 5.45× | ||
| 09 | Pension | Business & Career | 4.64× | ||
| 10 | Modern architecture | Arts & Culture | 4.21× | ||
| 11 | Real estate broker | Home & Garden | 3.79× | ||
| 12 | Mortgage loans | Business & Career | 3.37× | ||
| 13 | Permanent residency | Business & Career | 3.00× | ||
| 14 | Innovation | Business & Career | 2.23× | ||
| 15 | Personal finance | Business & Career | 2.17× | ||
| 16 | Home Appliances | Home & Garden | 2.03× | ||
| 17 | EBay | Shopping | 1.96× | ||
| 18 | Home improvement | Home & Garden | 1.74× | ||
| 19 | Renovation | Home & Garden | 1.69× | ||
| 20 | Real estate | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.18× | |
| Patriotism | CONSERVATISM | 3.00× | |
| Travelling | THRILL | 2.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Tradition | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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