A data profile of the people who buy, follow and care about Real estate development in India — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 6,428,356 people in India.
Real estate development has an estimated audience of 6,428,356 people in India. 24.4% are female, 75.6% are male, average age 38.9. Top brand affinities: First-time buyer, Renovation, Real estate, Real estate investing, Apartment.
Top brand affinities include First-time buyer, Renovation, Real estate, with strongest over-indexing on First-time buyer (4.61× the country average).
Demographically, the Real estate development audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Real estate development fan in India is more male, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Real estate development profile in India.
24.4% are female, 75.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 38.9 |
| Estimated audience size | 6,428,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Real estate development audience comes from India.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 4.61× | ||
| 02 | Real estate investing | Business & Career | 3.82× | ||
| 03 | Renovation | Home & Garden | 3.61× | ||
| 04 | Bungalow | Home & Garden | 3.34× | ||
| 05 | Squash (sport) | Sports | 3.17× | ||
| 06 | Asset management | Business & Career | 2.98× | ||
| 07 | truecaller | Internet & Social Media | 2.46× | ||
| 08 | Real property | Home & Garden | 2.39× | ||
| 09 | OLX | Shopping | 2.05× | ||
| 10 | Microwave oven | Home & Garden | 1.96× | ||
| 11 | Passive income | Business & Career | 1.95× | ||
| 12 | Luxury real estate | Business & Career | 1.92× | ||
| 13 | Apartment | Business & Career | 1.87× | ||
| 14 | Cabinetry | Home & Garden | 1.83× | ||
| 15 | Lodging | Travel & Leisure | 1.82× | ||
| 16 | IKEA | Home & Garden | 1.78× | ||
| 17 | Innovation | Business & Career | 1.77× | ||
| 18 | Mortgage loans | Business & Career | 1.71× | ||
| 19 | Real estate | Business & Career | 1.69× | ||
| 20 | Young's | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.38× | |
| DIY Mentality | THRILL | 2.11× | |
| Quality Awareness | PREMIUM | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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