A data profile of the people who buy, follow and care about Real estate development in Norway — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 644,917 people in Norway.
Real estate development has an estimated audience of 644,917 people in Norway. 63.9% are female, 36.1% are male, average age 44.5. Top brand affinities: Biltema, First-time buyer, Property finder, Flower, First-time home buyer grant.
Top brand affinities include Biltema, First-time buyer, Property finder, with strongest over-indexing on Biltema (3.18× the country average).
Demographically, the Real estate development audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Real estate development fan in Norway is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Real estate development profile in Norway.
63.9% are female, 36.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 44.5 |
| Estimated audience size | 644,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Real estate development audience comes from Norway.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 6.62× | ||
| 02 | First-time home buyer grant | Home & Garden | 4.84× | ||
| 03 | Real estate investing | Business & Career | 4.44× | ||
| 04 | Property finder | Home & Garden | 4.05× | ||
| 05 | Luxury real estate | Business & Career | 3.46× | ||
| 06 | Biltema | Business & Career | 3.18× | ||
| 07 | Innovation | Business & Career | 3.11× | ||
| 08 | Renewable energy | Business & Career | 2.35× | ||
| 09 | Crochet | Home & Garden | 2.33× | ||
| 10 | Flower | Home & Garden | 2.26× | ||
| 11 | Internet & Social Media | 2.17× | |||
| 12 | JYSK | Home & Garden | 1.94× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.90× | ||
| 14 | Mortgage loans | Business & Career | 1.90× | ||
| 15 | Island | Travel & Leisure | 1.86× | ||
| 16 | Renovation | Home & Garden | 1.58× | ||
| 17 | Hobby | Home & Garden | 1.56× | ||
| 18 | Scandinavia | Travel & Leisure | 1.53× | ||
| 19 | Science | Business & Career | 1.53× | ||
| 20 | Golf | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.97× | |
| Luxury Orientation | PREMIUM | 1.74× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.87× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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