A data profile of the people who buy, follow and care about Island in Norway — modelled from more than twelve digital signal sources. Island has an estimated audience of 782,339 people in Norway.
Island has an estimated audience of 782,339 people in Norway. 61.2% are female, 38.8% are male, average age 46.3. Top brand affinities: Aftenposten, IKEA, Biltema, Oslo, REMA 1000.
Top brand affinities include Aftenposten, IKEA, Biltema, with strongest over-indexing on Aftenposten (1.7× the country average).
Demographically, the Island audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Island fan in Norway is more female, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Aftenposten.
The key figures that characterise the Island profile in Norway.
61.2% are female, 38.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 46.3 |
| Estimated audience size | 782,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Island audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| Italy | 5.0% |
The strongest cross-interests of the Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun | Travel & Leisure | 2.26× | ||
| 02 | Northern Europe | Politics & Society | 2.09× | ||
| 03 | Oslo | Travel & Leisure | 1.98× | ||
| 04 | Knitting | Home & Garden | 1.95× | ||
| 05 | REMA 1000 | Shopping | 1.92× | ||
| 06 | Nordic countries | Travel & Leisure | 1.88× | ||
| 07 | Sweden | Travel & Leisure | 1.86× | ||
| 08 | Scandinavia | Travel & Leisure | 1.75× | ||
| 09 | Aftenposten | News | 1.70× | ||
| 10 | Vehicles | Cars & Mobility | 1.68× | ||
| 11 | IKEA | Home & Garden | 1.67× | ||
| 12 | Furniture | Home & Garden | 1.67× | ||
| 13 | Cosmetics | Beauty & Wellness | 1.66× | ||
| 14 | Leisure | Travel & Leisure | 1.63× | ||
| 15 | Beauty | Beauty & Wellness | 1.61× | ||
| 16 | House | Home & Garden | 1.61× | ||
| 17 | Biltema | Business & Career | 1.60× | ||
| 18 | Culture | Literature | 1.60× | ||
| 19 | Garden | Home & Garden | 1.53× | ||
| 20 | Norway | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Travelling | THRILL | 1.52× | |
| Social Media Usage | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.45× | |
| Social Media Usage | JOY | 1.49× | |
| Travelling | THRILL | 1.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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