A data profile of the people who buy, follow and care about Furniture in Norway — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 2,149,308 people in Norway.
Furniture has an estimated audience of 2,149,308 people in Norway. 62.8% are female, 37.2% are male, average age 47.8. Top brand affinities: Bohus (retailer), Garden furniture, KappAhl, Home Interior Design, Ellos.
Top brand affinities include Bohus (retailer), Garden furniture, KappAhl, with strongest over-indexing on Bohus (retailer) (1.79× the country average).
Demographically, the Furniture audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Furniture fan in Norway is more female, around 47.8 years old, with strong Travelling tendencies and a notable affinity for Bohus (retailer).
The key figures that characterise the Furniture profile in Norway.
62.8% are female, 37.2% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 47.8 |
| Estimated audience size | 2,149,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Furniture audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 1.95× | ||
| 02 | Bohus (retailer) | Shopping | 1.79× | ||
| 03 | Wenches kjøkken | Topic | 1.69× | ||
| 04 | Coop Marked | Food & Beverages | 1.67× | ||
| 05 | Home Interior Design | Home & Garden | 1.66× | ||
| 06 | Design & Interior | Home & Garden | 1.65× | ||
| 07 | Home Decoration & Design | Home & Garden | 1.64× | ||
| 08 | Ready-to-assemble furniture | Home & Garden | 1.60× | ||
| 09 | VidaXL | Home & Garden | 1.58× | ||
| 10 | KappAhl | Fashion & Accessoires | 1.57× | ||
| 11 | Ellos | Shopping | 1.57× | ||
| 12 | Couch | Home & Garden | 1.57× | ||
| 13 | Interior designs | Home & Garden | 1.56× | ||
| 14 | Tone Damli | Music & Radio | 1.56× | ||
| 15 | Tanker (ship) | Topic | 1.54× | ||
| 16 | Home insurance | Business & Career | 1.54× | ||
| 17 | Patient | Health | 1.53× | ||
| 18 | Specsavers | Shopping | 1.52× | ||
| 19 | Georg Jensen | Home & Garden | 1.51× | ||
| 20 | Patio | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.67× | |
| Travelling | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.