A data profile of the people who buy, follow and care about KappAhl in Norway — modelled from more than twelve digital signal sources. KappAhl has an estimated audience of 1,013,702 people in Norway.
KappAhl has an estimated audience of 1,013,702 people in Norway. 73.4% are female, 26.6% are male, average age 45.8. Top brand affinities: NAV, Eurojackpot, IKEA, Ellos, Reima.
Top brand affinities include NAV, Eurojackpot, IKEA, with strongest over-indexing on NAV (2.32× the country average).
Demographically, the KappAhl audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical KappAhl fan in Norway is more female, around 45.8 years old, with strong Social Media Usage tendencies and a notable affinity for NAV.
The key figures that characterise the KappAhl profile in Norway.
73.4% are female, 26.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 45.8 |
| Estimated audience size | 1,013,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide KappAhl audience comes from Norway.
| Country | Share |
|---|---|
| Sweden | 51.7% |
| Norway | 19.8% |
| Poland | 11.6% |
The strongest cross-interests of the KappAhl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reima | Kids & Family | 15.41× | ||
| 02 | Eurojackpot | Games | 11.09× | ||
| 03 | Zizzi | Food & Beverages | 7.72× | ||
| 04 | Ellos | Shopping | 5.51× | ||
| 05 | Flower | Home & Garden | 2.55× | ||
| 06 | NAV | Music & Radio | 2.32× | ||
| 07 | Scandinavia | Travel & Leisure | 2.32× | ||
| 08 | IKEA | Home & Garden | 2.23× | ||
| 09 | Vehicles | Cars & Mobility | 2.02× | ||
| 10 | Live events | Music & Radio | 1.85× | ||
| 11 | Outdoor recreation | Sports | 1.80× | ||
| 12 | Sports | Sports | 1.78× | ||
| 13 | Biltema | Business & Career | 1.77× | ||
| 14 | Eliteserien | Sports | 1.77× | ||
| 15 | REMA 1000 | Shopping | 1.77× | ||
| 16 | Aftenposten | News | 1.70× | ||
| 17 | Norway | Travel & Leisure | 1.67× | ||
| 18 | Google Maps | Internet & Social Media | 1.63× | ||
| 19 | Arts and music | Arts & Culture | 1.62× | ||
| 20 | Food and drink | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.13× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Travelling | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Travelling | THRILL | 1.56× | |
| Patriotism | CONSERVATISM | 1.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for KappAhl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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