A data profile of the people who buy, follow and care about KappAhl in Finland — modelled from more than twelve digital signal sources. KappAhl has an estimated audience of 517,241 people in Finland.
KappAhl has an estimated audience of 517,241 people in Finland. 75.5% are female, 24.5% are male, average age 42.1.
The key figures that characterise the KappAhl profile in Finland.
75.5% are female, 24.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 42.1 |
| Estimated audience size | 517,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 30% |
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Audience size is the estimated number of people in Finland who actively search for KappAhl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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