A data profile of the people who buy, follow and care about Finnair in Finland — modelled from more than twelve digital signal sources. Finnair has an estimated audience of 3,321,161 people in Finland.
Finnair has an estimated audience of 3,321,161 people in Finland. 65.0% are female, 35.0% are male, average age 47.6. Top brand affinities: Momondo, Danske Bank, Kauppalehti, Iltalehti, Helsingin Sanomat.
Top brand affinities include Momondo, Danske Bank, Kauppalehti, with strongest over-indexing on Momondo (6.36× the country average).
Demographically, the Finnair audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Finnair fan in Finland is more female, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Momondo.
The key figures that characterise the Finnair profile in Finland.
65.0% are female, 35.0% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 47.6 |
| Estimated audience size | 3,321,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 40% |
The strongest cross-interests of the Finnair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Momondo | Travel & Leisure | 6.36× | ||
| 02 | Helsinki Airport | Travel & Leisure | 5.88× | ||
| 03 | Airline | Travel & Leisure | 4.43× | ||
| 04 | Danske Bank | Business & Career | 4.06× | ||
| 05 | Silja Line | Cars & Mobility | 3.33× | ||
| 06 | Trivago | Travel & Leisure | 3.26× | ||
| 07 | Airbnb | Travel & Leisure | 3.18× | ||
| 08 | Viking Line | Cars & Mobility | 3.06× | ||
| 09 | Kauppalehti | News | 2.92× | ||
| 10 | Nordea | Business & Career | 2.43× | ||
| 11 | Iltalehti | News | 2.26× | ||
| 12 | Ilta-Sanomat | News | 2.26× | ||
| 13 | Helsingin Sanomat | News | 2.12× | ||
| 14 | Yle Uutiset | Movies & TV | 2.07× | ||
| 15 | Biltema | Business & Career | 2.01× | ||
| 16 | Liiga | Sports | 2.00× | ||
| 17 | IKEA | Home & Garden | 1.90× | ||
| 18 | Internet & Social Media | 1.75× | |||
| 19 | Dernières Nouvelles d'Alsace | News | 1.63× | ||
| 20 | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.06× | |
| Travelling | THRILL | 1.31× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Finnair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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