A data profile of the people who buy, follow and care about Liiga in Finland — modelled from more than twelve digital signal sources. Liiga has an estimated audience of 3,325,219 people in Finland.
Liiga has an estimated audience of 3,325,219 people in Finland. 59.6% are female, 40.4% are male, average age 41.1. Top brand affinities: Ice Hockey World Championships, Finnair, Unibet, Helsinki, FIFA World Cup.
Top brand affinities include Ice Hockey World Championships, Finnair, Unibet, with strongest over-indexing on Ice Hockey World Championships (5.01× the country average).
Demographically, the Liiga audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Liiga fan in Finland is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Liiga profile in Finland.
59.6% are female, 40.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 41.1 |
| Estimated audience size | 3,325,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Liiga audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 78.9% |
| Japan | 3.5% |
| United States | 3.0% |
The strongest cross-interests of the Liiga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florida Panthers | Sports | 5.68× | ||
| 02 | Dallas Stars | Sports | 5.13× | ||
| 03 | Ice Hockey World Championships | Sports | 5.01× | ||
| 04 | Unibet | Games | 4.86× | ||
| 05 | Max Verstappen | Sports | 4.32× | ||
| 06 | Sports betting | Games | 4.26× | ||
| 07 | FIFA World Cup | Sports | 2.88× | ||
| 08 | Flower | Home & Garden | 2.11× | ||
| 09 | Pay television | Movies & TV | 2.09× | ||
| 10 | Lindex | Fashion & Accessoires | 2.08× | ||
| 11 | NHL | Sports | 2.03× | ||
| 12 | Finnair | Travel & Leisure | 2.00× | ||
| 13 | Helsinki | Travel & Leisure | 1.86× | ||
| 14 | Stockmann | Shopping | 1.85× | ||
| 15 | Internet & Social Media | 1.83× | |||
| 16 | Gina Tricot | Fashion & Accessoires | 1.79× | ||
| 17 | Dogs | Pets & Animals | 1.63× | ||
| 18 | Kitchen | Home & Garden | 1.63× | ||
| 19 | Happiness | Health | 1.59× | ||
| 20 | Shoes | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.51× | |
| Indulgence | JOY | 1.32× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.52× | |
| Mindfulness | BALANCE | 0.54× | |
| DIY Mentality | THRILL | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Liiga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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