A data profile of the people who buy, follow and care about Flower in Finland — modelled from more than twelve digital signal sources. Flower has an estimated audience of 1,012,300 people in Finland.
Flower has an estimated audience of 1,012,300 people in Finland. 76.3% are female, 23.7% are male, average age 44.0. Top brand affinities: Ice Hockey World Championships, IKEA, Liiga, Yle Uutiset, Helsingin Sanomat.
Top brand affinities include Ice Hockey World Championships, IKEA, Liiga, with strongest over-indexing on Ice Hockey World Championships (2.04× the country average).
Demographically, the Flower audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Flower fan in Finland is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Flower profile in Finland.
76.3% are female, 23.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 44.0 |
| Estimated audience size | 1,012,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Flower audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sauna | Home & Garden | 2.24× | ||
| 02 | Stockmann | Shopping | 2.20× | ||
| 03 | IKEA | Home & Garden | 2.17× | ||
| 04 | Liiga | Sports | 2.11× | ||
| 05 | Culture | Literature | 2.07× | ||
| 06 | Ice Hockey World Championships | Sports | 2.04× | ||
| 07 | Marimekko | Home & Garden | 1.99× | ||
| 08 | Alcoholic beverages | Food & Beverages | 1.91× | ||
| 09 | Helsinki | Travel & Leisure | 1.81× | ||
| 10 | Beverages | Food & Beverages | 1.80× | ||
| 11 | Restaurants | Food & Beverages | 1.79× | ||
| 12 | K-rauta | Shopping | 1.78× | ||
| 13 | Finland | Travel & Leisure | 1.72× | ||
| 14 | Food and drink | Food & Beverages | 1.61× | ||
| 15 | Yle Uutiset | Movies & TV | 1.60× | ||
| 16 | Helsingin Sanomat | News | 1.58× | ||
| 17 | Design | Home & Garden | 1.57× | ||
| 18 | Entertainment | Movies & TV | 1.54× | ||
| 19 | Arts and music | Arts & Culture | 1.53× | ||
| 20 | Shopping | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.78× | |
| Patriotism | CONSERVATISM | 1.78× | |
| Need for Security | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Social Media Usage | JOY | 1.13× | |
| Early Adopter Mentality | POWER | 1.35× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.