A data profile of the people who buy, follow and care about Flower in Ireland — modelled from more than twelve digital signal sources. Flower has an estimated audience of 1,412,433 people in Ireland.
Flower has an estimated audience of 1,412,433 people in Ireland. 68.0% are female, 32.0% are male, average age 44.2. Top brand affinities: Tree, Botany, Tradition, Flower bouquet, Marriage vows.
Top brand affinities include Tree, Botany, Tradition, with strongest over-indexing on Tree (1.59× the country average).
Demographically, the Flower audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Flower fan in Ireland is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Tree.
The key figures that characterise the Flower profile in Ireland.
68.0% are female, 32.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 44.2 |
| Estimated audience size | 1,412,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Flower audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online flower delivery | Home & Garden | 2.10× | ||
| 02 | Vegetable Gardening | Food & Beverages | 2.08× | ||
| 03 | Birthday Gifts | Kids & Family | 1.93× | ||
| 04 | Container garden | Home & Garden | 1.93× | ||
| 05 | Botanical garden | Home & Garden | 1.92× | ||
| 06 | Flower bouquet | Home & Garden | 1.78× | ||
| 07 | Botany | Home & Garden | 1.77× | ||
| 08 | Marriage vows | Kids & Family | 1.77× | ||
| 09 | COS | Shopping | 1.75× | ||
| 10 | Greenhouse | Home & Garden | 1.74× | ||
| 11 | Unique Gifts | Shopping | 1.70× | ||
| 12 | Floral design | Home & Garden | 1.69× | ||
| 13 | Bee | Pets & Animals | 1.62× | ||
| 14 | Architecture & Interior Design | Home & Garden | 1.62× | ||
| 15 | Handmade | Home & Garden | 1.62× | ||
| 16 | Tree | Home & Garden | 1.59× | ||
| 17 | Home Interiors | Home & Garden | 1.58× | ||
| 18 | Wedding Planners | Kids & Family | 1.53× | ||
| 19 | Tradition | Politics & Society | 1.52× | ||
| 20 | Succulent plant | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Patriotism | CONSERVATISM | 1.03× | |
| Convenience Orientation | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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