A data profile of the people who buy, follow and care about Tradition in Ireland — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 782,570 people in Ireland.
Tradition has an estimated audience of 782,570 people in Ireland. 65.3% are female, 34.7% are male, average age 44.0. Top brand affinities: Marriage vows, Pope Francis, Flowering plant, Knitting, Industrial design.
Top brand affinities include Marriage vows, Pope Francis, Flowering plant, with strongest over-indexing on Marriage vows (2.55× the country average).
Demographically, the Tradition audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Tradition fan in Ireland is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Marriage vows.
The key figures that characterise the Tradition profile in Ireland.
65.3% are female, 34.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 44.0 |
| Estimated audience size | 782,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Tradition audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marriage vows | Kids & Family | 2.55× | ||
| 02 | Pope Francis | Politics & Society | 2.01× | ||
| 03 | Yarn | Fashion & Accessoires | 1.94× | ||
| 04 | Weaving | Fashion & Accessoires | 1.89× | ||
| 05 | Fiber | Health | 1.84× | ||
| 06 | Flowering plant | Home & Garden | 1.83× | ||
| 07 | Sewing | Home & Garden | 1.80× | ||
| 08 | Causeway Bay | Travel & Leisure | 1.76× | ||
| 09 | Catherine, Duchess of Cambridge | Politics & Society | 1.75× | ||
| 10 | Gardener | Home & Garden | 1.74× | ||
| 11 | Knitting | Home & Garden | 1.68× | ||
| 12 | Grandparent | Kids & Family | 1.63× | ||
| 13 | Culinary art | Arts & Culture | 1.61× | ||
| 14 | Symptom | Health | 1.58× | ||
| 15 | Garden centre | Home & Garden | 1.57× | ||
| 16 | Toddler | Kids & Family | 1.57× | ||
| 17 | Childbirth | Kids & Family | 1.55× | ||
| 18 | Industrial design | Business & Career | 1.53× | ||
| 19 | Wool | Fashion & Accessoires | 1.53× | ||
| 20 | Genetics | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Travelling | THRILL | 1.10× | |
| Need for Security | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.60× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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