A data profile of the people who buy, follow and care about Toddler in Ireland — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 696,725 people in Ireland.
Toddler has an estimated audience of 696,725 people in Ireland. 84.6% are female, 15.4% are male, average age 39.3. Top brand affinities: IKEA, Harvey Norman, TK Maxx, Children's clothing, Child care.
Top brand affinities include IKEA, Harvey Norman, TK Maxx, with strongest over-indexing on IKEA (1.9× the country average).
Demographically, the Toddler audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Tradition.
The typical Toddler fan in Ireland is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Toddler profile in Ireland.
84.6% are female, 15.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 84.6% |
| Male | 15.4% |
| Average age | 39.3 |
| Estimated audience size | 696,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 32% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Toddler audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 2.40× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.31× | ||
| 03 | Lego | Kids & Family | 2.21× | ||
| 04 | TK Maxx | Shopping | 2.07× | ||
| 05 | Waxing | Beauty & Wellness | 1.91× | ||
| 06 | IKEA | Home & Garden | 1.90× | ||
| 07 | Zoo | Kids & Family | 1.88× | ||
| 08 | Manicure | Beauty & Wellness | 1.83× | ||
| 09 | Bedroom furniture | Home & Garden | 1.81× | ||
| 10 | First-time buyer | Shopping | 1.66× | ||
| 11 | Garden furniture | Home & Garden | 1.66× | ||
| 12 | Department store | Shopping | 1.65× | ||
| 13 | B&Q | Shopping | 1.65× | ||
| 14 | Harvey Norman | Shopping | 1.62× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 16 | Primark | Shopping | 1.57× | ||
| 17 | Tradition | Politics & Society | 1.57× | ||
| 18 | H&M | Shopping | 1.56× | ||
| 19 | NCT (band) | Music & Radio | 1.54× | ||
| 20 | Renovation | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.73× | |
| Tradition | CONSERVATISM | 1.57× | |
| Family Orientation | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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