A data profile of the people who buy, follow and care about Children's clothing in Ireland — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 749,048 people in Ireland.
Children's clothing has an estimated audience of 749,048 people in Ireland. 82.2% are female, 17.8% are male, average age 41.5. Top brand affinities: IKEA, Arnotts (Ireland), Toddler, Infant clothing, Women's clothing.
Top brand affinities include IKEA, Arnotts (Ireland), Toddler, with strongest over-indexing on IKEA (1.54× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Children's clothing fan in Ireland is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Children's clothing profile in Ireland.
82.2% are female, 17.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 41.5 |
| Estimated audience size | 749,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Children's clothing audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant clothing | Kids & Family | 2.87× | ||
| 02 | Toddler | Kids & Family | 2.31× | ||
| 03 | Baby food | Kids & Family | 2.25× | ||
| 04 | Blouse | Fashion & Accessoires | 2.03× | ||
| 05 | Home Interior Design | Home & Garden | 1.89× | ||
| 06 | Childbirth | Kids & Family | 1.85× | ||
| 07 | Gown | Fashion & Accessoires | 1.81× | ||
| 08 | Pregnancy | Kids & Family | 1.81× | ||
| 09 | Arnotts (Ireland) | Shopping | 1.80× | ||
| 10 | Skirt | Fashion & Accessoires | 1.79× | ||
| 11 | Child care | Kids & Family | 1.77× | ||
| 12 | Knitting | Home & Garden | 1.71× | ||
| 13 | Zara | Shopping | 1.63× | ||
| 14 | H&M | Shopping | 1.58× | ||
| 15 | River Island | Fashion & Accessoires | 1.58× | ||
| 16 | Parenting | Kids & Family | 1.55× | ||
| 17 | IKEA | Home & Garden | 1.54× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.54× | ||
| 19 | Parent | Kids & Family | 1.52× | ||
| 20 | Handicraft | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.07× | |
| Travelling | THRILL | 1.00× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.53× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Need for Security | CONSERVATISM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.