A data profile of the people who buy, follow and care about Child care in Ireland — modelled from more than twelve digital signal sources. Child care has an estimated audience of 688,510 people in Ireland.
Child care has an estimated audience of 688,510 people in Ireland. 79.1% are female, 20.9% are male, average age 42.4. Top brand affinities: Dunnes Stores, IKEA, Child development, Toddler, Parent.
Top brand affinities include Dunnes Stores, IKEA, Child development, with strongest over-indexing on Dunnes Stores (1.5× the country average).
Demographically, the Child care audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Child care fan in Ireland is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Dunnes Stores.
The key figures that characterise the Child care profile in Ireland.
79.1% are female, 20.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 42.4 |
| Estimated audience size | 688,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 29% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Child care audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 3.01× | ||
| 02 | Infant clothing | Kids & Family | 2.66× | ||
| 03 | Kindergarten | Kids & Family | 2.63× | ||
| 04 | Breastfeeding | Kids & Family | 2.61× | ||
| 05 | Mumsnet | Kids & Family | 2.54× | ||
| 06 | Toddler | Kids & Family | 2.40× | ||
| 07 | Baby food | Kids & Family | 2.40× | ||
| 08 | Primary education | Kids & Family | 2.23× | ||
| 09 | Pregnancy | Kids & Family | 1.94× | ||
| 10 | Childbirth | Kids & Family | 1.92× | ||
| 11 | Childhood | Kids & Family | 1.86× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 13 | Parent | Kids & Family | 1.63× | ||
| 14 | Skirt | Fashion & Accessoires | 1.58× | ||
| 15 | Arnotts (Ireland) | Shopping | 1.54× | ||
| 16 | Primark | Shopping | 1.54× | ||
| 17 | Industrial design | Business & Career | 1.54× | ||
| 18 | IKEA | Home & Garden | 1.52× | ||
| 19 | Infant | Kids & Family | 1.51× | ||
| 20 | Dunnes Stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.10× | |
| Travelling | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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