Rascasse Audience Intelligence

Childhood Audience in Ireland

A data profile of the people who buy, follow and care about Childhood in Ireland — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 748,748 people in Ireland.

#403among Topic in Ireland#16in Kids & Family

Childhood has an estimated audience of 748,748 people in Ireland. 69.6% are female, 30.4% are male, average age 43.1. Top brand affinities: Do it yourself (DIY), TK Maxx, Child care, Children's clothing, Zoo.

Top brand affinities include Do it yourself (DIY), TK Maxx, Child care, with strongest over-indexing on Do it yourself (DIY) (1.57× the country average).

Demographically, the Childhood audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.

The typical Childhood fan in Ireland is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Do it yourself (DIY).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Childhood profile in Ireland.

Audience size
749K
in Ireland
Gender
69.6%♀
30.4% male
Age
43.1
average years
Country rank
#598
Topic in Ireland
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Childhood fans

69.6% are female, 30.4% are male, average age 43.1.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Childhood audience in Ireland
MetricValue
Female69.6%
Male30.4%
Average age43.1
Estimated audience size748,748
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Childhood audience in Ireland
Age bracketShare%
16-1911%
20-2916%
30-3923%
40-4923%
50+27%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Childhood audience comes from Ireland.

Worldwide audience distribution share by country for Childhood
CountryShare
United States16.3%
Japan8.0%
Germany5.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Childhood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Childhood audience
#·InterestCategoryAffinity×
01El Corte InglésShopping4.09×
02MaltaTravel & Leisure3.27×
03Lip balmBeauty & Wellness1.90×
04TK MaxxShopping1.88×
05Non-alcoholic beverageFood & Beverages1.88×
06Child careKids & Family1.86×
07PedicureBeauty & Wellness1.83×
08Nail salonBeauty & Wellness1.79×
09CappuccinoFood & Beverages1.78×
10ZooKids & Family1.76×
11Face powderBeauty & Wellness1.76×
12LegoKids & Family1.75×
13ManicureBeauty & Wellness1.71×
14Microwave ovenHome & Garden1.71×
15Children's clothingFashion & Accessoires1.70×
16WaxingBeauty & Wellness1.70×
17Folic acidHealth1.67×
18Hair dryerBeauty & Wellness1.59×
19Do it yourself (DIY)Home & Garden1.57×
20EspressoFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Childhood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Childhood audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
TraditionCONSERVATISM1.43×
Design AffinityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Childhood audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.88×
Risk AppetiteTHRILL0.89×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Ireland

See Childhood audiences in other countries

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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