A data profile of the people who buy, follow and care about Childhood in Portugal — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 2,307,151 people in Portugal.
The average Childhood fan in Portugal is 44.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Primark, Flower, Child care, with strongest over-indexing on Primark (1.53× the country average).
Demographically, the Childhood audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Childhood fan in Portugal is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Primark.
The key figures that characterise the Childhood profile in Portugal.
76.3% are female, 23.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 44.2 |
| Estimated audience size | 2,307,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Childhood audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
Where the Childhood audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Évora District | ~40K | 1.10× | |
| 02 | Bragança District | ~30K | 1.10× | |
| 03 | Portalegre District | ~30K | 1.09× | |
| 04 | Guarda District | ~30K | 1.08× | |
| 05 | Beja District | ~40K | 1.06× | |
| 06 | Vila Real District | ~40K | 1.04× | |
| 07 | Castelo Branco District | ~40K | 1.02× | |
| 08 | Azores | ~60K | 0.99× | |
| 09 | Viana do Castelo District | ~60K | 0.99× | |
| 10 | Viseu District | ~80K | 0.98× | |
| 11 | Madeira | ~70K | 0.97× | |
| 12 | Leiria District | ~100K | 0.95× | |
| 13 | Coimbra District | ~100K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.94× | |
| 15 | Braga District | ~200K | 0.92× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~400K | 0.82× | |
| 19 | Santarém District | ~90K | 0.82× | |
| 20 | Lisbon District | ~500K | 0.77× |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 2.72× | ||
| 02 | Chicco | Kids & Family | 2.68× | ||
| 03 | Zara Kids | Fashion & Accessoires | 2.36× | ||
| 04 | F.C. Paços de Ferreira | Sports | 1.94× | ||
| 05 | Child care | Kids & Family | 1.87× | ||
| 06 | Massimo Dutti | Shopping | 1.80× | ||
| 07 | Rio Ave F.C. | Sports | 1.79× | ||
| 08 | Mango | Shopping | 1.75× | ||
| 09 | Bikini | Fashion & Accessoires | 1.71× | ||
| 10 | Intimissimi | Fashion & Accessoires | 1.71× | ||
| 11 | Microwave oven | Home & Garden | 1.65× | ||
| 12 | Oysho | Fashion & Accessoires | 1.64× | ||
| 13 | Internet & Social Media | 1.55× | |||
| 14 | Primark | Shopping | 1.53× | ||
| 15 | La Redoute | Shopping | 1.53× | ||
| 16 | Cupcake | Food & Beverages | 1.53× | ||
| 17 | Lipstick | Beauty & Wellness | 1.53× | ||
| 18 | Zara Home | Home & Garden | 1.52× | ||
| 19 | Flower | Home & Garden | 1.51× | ||
| 20 | Bershka | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.55× | |
| Community Orientation | OPEN | 1.41× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Risk Appetite | THRILL | 0.95× | |
| Early Adopter Mentality | POWER | 0.97× |
Childhood has an estimated audience of 2,307,151 people in Portugal, concentrated in Lisbon District and Porto District.
76.3% of Childhood fans are female, 23.7% are male, with an average age of 44.2 years.
Childhood fans show strongest brand affinity for Primark (1.53×), Flower (1.51×), and Child care (1.87×) over the country average.
Childhood fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Childhood itself, the audience over-indexes on Flower (1.51×), Child care (1.87×), Mango (1.75×), and Bikini (1.71×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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