A data profile of the people who buy, follow and care about Childhood in Canada — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 3,692,108 people in Canada.
The average Childhood fan in Canada is 38.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Hardware store, Tampa Bay Lightning, Child care, with strongest over-indexing on Hardware store (1.69× the country average).
Demographically, the Childhood audience skews more female with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Childhood fan in Canada is more female, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Childhood profile in Canada.
72.2% are female, 27.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 38.4 |
| Estimated audience size | 3,692,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Childhood audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
Where the Childhood audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.31× | |
| 02 | British Columbia | ~700K | 1.26× | |
| 03 | Alberta | ~500K | 1.09× | |
| 04 | Saskatchewan | ~100K | 1.05× | |
| 05 | Manitoba | ~100K | 1.01× | |
| 06 | Quebec | ~900K | 1.00× | |
| 07 | Prince Edward Island | ~20K | 0.97× | |
| 08 | New Brunswick | ~80K | 0.96× | |
| 09 | Newfoundland and Labrador | ~50K | 0.94× | |
| 10 | Nova Scotia | ~100K | 0.91× |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.44× | ||
| 02 | Pampers | Kids & Family | 2.43× | ||
| 03 | Mineral water | Food & Beverages | 2.42× | ||
| 04 | Tampa Bay Lightning | Sports | 2.40× | ||
| 05 | Child care | Kids & Family | 2.08× | ||
| 06 | GameStop | Games | 1.92× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.86× | ||
| 08 | Cappuccino | Food & Beverages | 1.84× | ||
| 09 | Cupcake | Food & Beverages | 1.75× | ||
| 10 | Convenience store | Food & Beverages | 1.74× | ||
| 11 | Zoo | Kids & Family | 1.70× | ||
| 12 | Hardware store | Home & Garden | 1.69× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.69× | ||
| 14 | Britney Spears | Music & Radio | 1.64× | ||
| 15 | Department store | Shopping | 1.63× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.59× | ||
| 17 | Espresso | Food & Beverages | 1.59× | ||
| 18 | Etsy | Fashion & Accessoires | 1.57× | ||
| 19 | United Parcel Service | Business & Career | 1.52× | ||
| 20 | Animal rights | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.36× | |
| Tradition | CONSERVATISM | 1.34× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× |
Childhood has an estimated audience of 3,692,108 people in Canada, concentrated in Ontario and Quebec.
72.2% of Childhood fans are female, 27.8% are male, with an average age of 38.4 years.
Childhood fans show strongest brand affinity for Hardware store (1.69×), Tampa Bay Lightning (2.4×), and Child care (2.08×) over the country average.
Childhood fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~900K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Childhood itself, the audience over-indexes on Tampa Bay Lightning (2.4×), Child care (2.08×), Children's clothing (1.86×), and Non-alcoholic beverage (2.44×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.