Childhood Audience in Germany
Childhood has an estimated audience of 12,274,805 people in Germany. 65.8% are female, 34.2% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baby food, Tagesschau, Child development, Parental leave, Do it yourself (DIY).
The average Childhood fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baby food, Tagesschau, Child development, with strongest over-indexing on Baby food (6.15× the country average). Demographically, the Childhood audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Childhood fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 39.9 |
| Estimated audience size | 12,274,805 |
Audience persona
The typical Childhood fan in Germany is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Baby food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,005,312 | 1.12× |
| Bayern | 1,823,056 | 0.92× |
| Baden-Württemberg | 1,547,883 | 0.92× |
| Niedersachsen | 1,252,380 | 1.05× |
| Sachsen | 836,084 | 1.39× |
| Hessen | 831,836 | 0.89× |
| Rheinland-Pfalz | 572,908 | 0.93× |
| Berlin | 504,705 | 0.92× |
| Schleswig-Holstein | 477,152 | 1.08× |
| Brandenburg | 395,504 | 1.04× |
| Thüringen | 342,278 | 1.09× |
| Sachsen-Anhalt | 308,842 | 0.97× |
| Hamburg | 261,866 | 0.94× |
| Mecklenburg-Vorpommern | 252,968 | 1.08× |
| Saarland | 140,166 | 0.93× |
| Bremen | 74,844 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby food | 6.15× | Kids & Family |
| Tagesschau | 2.6× | Movies & TV |
| Child development | 3.93× | Business & Career |
| Parental leave | 5.22× | Kids & Family |
| Do it yourself (DIY) | 2.28× | Home & Garden |
| Spiegel Online | 2.05× | News |
| Child care | 3.89× | Kids & Family |
| Pets | 1.58× | Pets & Animals |
| Westdeutscher Rundfunk | 3.15× | Movies & TV |
| Child safety seat | 4.37× | Kids & Family |
| Transfermarkt | 2.32× | Sports |
| Children's clothing | 2.77× | Fashion & Accessoires |
| Pampers | 4.18× | Kids & Family |
| Rossmann | 1.96× | Shopping |
| IKEA | 1.62× | Home & Garden |
| Airbnb | 1.82× | Travel & Leisure |
| Ernsting's family | 2.74× | Shopping |
| Automobiles | 1.5× | Cars & Mobility |
| Deichmann | 1.85× | Shopping |
| H&M | 1.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Family Orientation | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.48 |
| Creativity | OPEN | 1.34 |
| Sports Activity | POWER | 1.34 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
See Childhood audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Childhood have in Germany?
Childhood has an estimated audience of 12,274,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Childhood fans?
65.8% of Childhood fans are female, 34.2% are male, with an average age of 39.9 years.
Which brands do Childhood fans like most?
Childhood fans show strongest brand affinity for Baby food (6.15×), Tagesschau (2.6×), and Child development (3.93×) over the country average.
Where do Childhood fans live in Germany?
Childhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,005,312), Bayern (reach 1,823,056), and Baden-Württemberg (reach 1,547,883). These three regions account for the largest share of the active audience.
What other brands do Childhood fans also like?
Beyond Childhood itself, the audience over-indexes on Tagesschau (2.6×), Child development (3.93×), Parental leave (5.22×), and Do it yourself (DIY) (2.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.