Rascasse Audience Intelligence

Childhood Audience in Germany

A data profile of the people who buy, follow and care about Childhood in Germany — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 12,274,805 people in Germany.

#121among Topic in Germany#4in Kids & Family

The average Childhood fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Baby food, Child development, Parental leave, with strongest over-indexing on Baby food (4.71× the country average).

Demographically, the Childhood audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Childhood fan in Germany is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Childhood profile in Germany.

Audience size
12.3M
in Germany
Gender
65.8%♀
34.2% male
Age
39.9
average years
Country rank
#206
Topic in Germany
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Childhood fans

65.8% are female, 34.2% are male, average age 39.9.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Childhood audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age39.9
Estimated audience size12,274,805
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Childhood audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3923%
40-4921%
50+20%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Childhood audience comes from Germany.

Worldwide audience distribution share by country for Childhood
CountryShare
United States16.3%
Japan8.0%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Childhood audience in Germany is strongest.

Fig. 05

Top regions by affinity

Childhood fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~800K1.34×
02Thüringen~300K1.10×
03Brandenburg~400K1.09×
04Mecklenburg-Vorpommern~300K1.09×
05Sachsen-Anhalt~300K1.04×
06Niedersachsen~1M1.02×
07Schleswig-Holstein~400K1.02×
08Nordrhein-Westfalen~2.5M1.01×
09Hamburg~300K0.98×
10Bayern~2M0.94×
11Hessen~900K0.94×
12Saarland~100K0.94×
13Baden-Württemberg~1.5M0.93×
14Rheinland-Pfalz~600K0.93×
15Berlin~500K0.93×
16Bremen~90K0.90×
Fig. 06

Affinity by region

Affinity by region — Childhood, Germany
0.90×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Childhood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Childhood audience
#·InterestCategoryAffinity×
01HomeschoolingPolitics & Society5.47×
02Parental leaveKids & Family5.10×
03AdoptionKids & Family4.87×
04Child developmentBusiness & Career4.74×
05Baby foodKids & Family4.71×
06Child careKids & Family4.08×
07PampersKids & Family3.59×
08Children's literatureLiterature3.33×
09Children's clothingFashion & Accessoires2.74×
10Ernsting's familyShopping2.50×
11Chihuahua (dog)Pets & Animals2.48×
12VolunteeringPolitics & Society2.45×
13C&AShopping2.23×
14DeichmannShopping2.06×
15TagesschauMovies & TV1.97×
16Do it yourself (DIY)Home & Garden1.90×
17RossmannShopping1.76×
18IKEAHome & Garden1.68×
19AirbnbTravel & Leisure1.67×
20Home improvementHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Childhood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Childhood audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.66×
DIY MentalityTHRILL1.50×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Childhood audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Career OrientationPOWER0.87×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Childhood have in Germany?

Childhood has an estimated audience of 12,274,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Childhood fans?

65.8% of Childhood fans are female, 34.2% are male, with an average age of 39.9 years.

03

Which brands do Childhood fans like most?

Childhood fans show strongest brand affinity for Baby food (4.71×), Child development (4.74×), and Parental leave (5.1×) over the country average.

04

Where do Childhood fans live in Germany?

Childhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Childhood fans also like?

Beyond Childhood itself, the audience over-indexes on Child development (4.74×), Parental leave (5.1×), Tagesschau (1.97×), and Child care (4.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Childhood audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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