A data profile of the people who buy, follow and care about Childhood in Mexico — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 5,747,487 people in Mexico.
Childhood has an estimated audience of 5,747,487 people in Mexico. 61.3% are female, 38.7% are male, average age 31.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (206.29× the country average).
Demographically, the Childhood audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Childhood fan in Mexico is more female, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Childhood profile in Mexico.
61.3% are female, 38.7% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 31.7 |
| Estimated audience size | 5,747,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Childhood audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 452.76× | ||
| 02 | Costa Rica | Travel & Leisure | 414.76× | ||
| 03 | Shopping and fashion | Shopping | 206.29× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 189.84× | ||
| 05 | Game consoles | Technology & Electronics | 127.04× | ||
| 06 | Valentine's Day | Kids & Family | 116.23× | ||
| 07 | Catholic Church | Politics & Society | 111.95× | ||
| 08 | Sarcasm | Politics & Society | 80.50× | ||
| 09 | Travel agency | Travel & Leisure | 67.92× | ||
| 10 | El País | News | 60.38× | ||
| 11 | Mobile game | Games | 54.94× | ||
| 12 | Banana | Food & Beverages | 54.09× | ||
| 13 | Broadcasting of sports events | Movies & TV | 52.83× | ||
| 14 | Dentistry | Business & Career | 51.57× | ||
| 15 | Multi-level marketing | Business & Career | 44.03× | ||
| 16 | Breastfeeding | Kids & Family | 41.51× | ||
| 17 | Love & Sex | Kids & Family | 40.98× | ||
| 18 | Sexology | Kids & Family | 40.25× | ||
| 19 | Papaya | Food & Beverages | 38.99× | ||
| 20 | Freeware | Technology & Electronics | 31.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 23.39× | |
| Travelling | THRILL | 17.76× | |
| Urban Lifestyle | OPEN | 4.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Quality Awareness | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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