Childhood Audience in Mexico
Childhood has an estimated audience of 5,747,487 people in Mexico. 61.3% are female, 38.7% are male, average age 31.7. Top brand affinities: Catholic Church, MSN, Sarcasm, Pedro Pascal, Banana.
Top brand affinities include Catholic Church, MSN, Sarcasm, with strongest over-indexing on Catholic Church (2.99× the country average). Demographically, the Childhood audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Childhood fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 31.7 |
| Estimated audience size | 5,747,487 |
Audience persona
The typical Childhood fan in Mexico is more female, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.99× | Politics & Society |
| MSN | 3.06× | News |
| Sarcasm | 3.25× | Politics & Society |
| Pedro Pascal | 3.11× | Movies & TV |
| Banana | 2.88× | Food & Beverages |
| El País | 3.14× | News |
| Travel agency | 2.84× | Travel & Leisure |
| Freeware | 2.83× | Technology & Electronics |
| Dentistry | 2.86× | Business & Career |
| Breastfeeding | 3.65× | Kids & Family |
| Sexology | 3.41× | Kids & Family |
| Game consoles | 1.9× | Technology & Electronics |
| High school | 3.48× | Business & Career |
| Papaya | 3.57× | Food & Beverages |
| Multi-level marketing | 3.84× | Business & Career |
| Wattpad | 2.53× | Internet & Social Media |
| Avocado | 3.2× | Food & Beverages |
| Boy band | 3.54× | Music & Radio |
| Broadcasting of sports events | 2.59× | Movies & TV |
| Pineapple | 3.44× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.4 |
| Travelling | THRILL | 1.21 |
| Urban Lifestyle | OPEN | 1.12 |
| Extroversion | THRILL | 1.08 |
| Risk Appetite | THRILL | 1 |
| Creativity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
See Childhood audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.