Childhood Audience in Mexico
Childhood has an estimated audience of 5,747,487 people in Mexico. 61.3% are female, 38.7% are male, average age 31.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (206.29× the country average). Demographically, the Childhood audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Childhood fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 31.7 |
| Estimated audience size | 5,747,487 |
Audience persona
The typical Childhood fan in Mexico is more female, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Childhood fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 206.29× | Shopping |
| Costa Rica | 414.76× | Travel & Leisure |
| Game consoles | 127.04× | Technology & Electronics |
| Catholic Church | 111.95× | Politics & Society |
| Exfoliation (cosmetology) | 189.84× | Beauty & Wellness |
| Sarcasm | 80.5× | Politics & Society |
| Travel agency | 67.92× | Travel & Leisure |
| Mobile game | 54.94× | Games |
| Valentine's Day | 116.23× | Kids & Family |
| Banana | 54.09× | Food & Beverages |
| El País | 60.38× | News |
| Dentistry | 51.57× | Business & Career |
| Broadcasting of sports events | 52.83× | Movies & TV |
| Sexology | 40.25× | Kids & Family |
| Freeware | 31.45× | Technology & Electronics |
| Breastfeeding | 41.51× | Kids & Family |
| Daily Horoscope | 452.76× | Internet & Social Media |
| Multi-level marketing | 44.03× | Business & Career |
| Papaya | 38.99× | Food & Beverages |
| Love & Sex | 40.98× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.39 |
| Travelling | THRILL | 17.76 |
| Urban Lifestyle | OPEN | 4.37 |
| Risk Appetite | THRILL | 2.04 |
| Mindfulness | BALANCE | 1.57 |
| Patriotism | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
See Childhood audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.