Childhood Audience in Spain
Childhood has an estimated audience of 7,149,388 people in Spain. 75.5% are female, 24.5% are male, average age 43.8. Top brand affinities: Child development, Aldi, Baby food, Iberia (airline), Bassinet.
Top brand affinities include Child development, Aldi, Baby food, with strongest over-indexing on Child development (7.04× the country average). Demographically, the Childhood audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Childhood fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 43.8 |
| Estimated audience size | 7,149,388 |
Audience persona
The typical Childhood fan in Spain is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Child development.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child development | 7.04× | Business & Career |
| Aldi | 2.72× | Shopping |
| Baby food | 5.74× | Kids & Family |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Bassinet | 6.69× | Kids & Family |
| Mothercare | 7.04× | Kids & Family |
| Parental leave | 7.04× | Kids & Family |
| Baby transport | 6.12× | Kids & Family |
| 1.6× | Internet & Social Media | |
| Flower | 1.95× | Home & Garden |
| Wedding dress | 2.9× | Fashion & Accessoires |
| Toys | 1.79× | Games |
| Early childhood education | 4.59× | Business & Career |
| Local food | 2.19× | Food & Beverages |
| Coches.net | 1.68× | Cars & Mobility |
| Volunteering | 2.65× | Politics & Society |
| Milk | 2.06× | Food & Beverages |
| Child care | 2.51× | Kids & Family |
| TripAdvisor | 2.09× | Travel & Leisure |
| Do it yourself (DIY) | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
| DIY Mentality | THRILL | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Creativity | OPEN | 1.18 |
| Pet Ownership | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
See Childhood audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.