A data profile of the people who buy, follow and care about Childhood in Spain — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 7,149,388 people in Spain.
Childhood has an estimated audience of 7,149,388 people in Spain. 75.5% are female, 24.5% are male, average age 43.8. Top brand affinities: Child development, Volunteering, Baby food, Rayo Vallecano, Parental leave.
Top brand affinities include Child development, Volunteering, Baby food, with strongest over-indexing on Child development (7.04× the country average).
Demographically, the Childhood audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Childhood fan in Spain is more female, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Child development.
The key figures that characterise the Childhood profile in Spain.
75.5% are female, 24.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 43.8 |
| Estimated audience size | 7,149,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Childhood audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 7.04× | ||
| 02 | Parental leave | Kids & Family | 7.04× | ||
| 03 | Mothercare | Kids & Family | 6.54× | ||
| 04 | Baby food | Kids & Family | 5.21× | ||
| 05 | Bassinet | Kids & Family | 5.21× | ||
| 06 | Baby transport | Kids & Family | 4.73× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 4.28× | ||
| 08 | Volunteering | Politics & Society | 3.93× | ||
| 09 | Diaper | Kids & Family | 3.71× | ||
| 10 | Flower bouquet | Home & Garden | 3.22× | ||
| 11 | Child care | Kids & Family | 2.42× | ||
| 12 | Mango | Shopping | 2.18× | ||
| 13 | Milk | Food & Beverages | 2.09× | ||
| 14 | Aldi | Shopping | 2.02× | ||
| 15 | Genetics | Kids & Family | 1.95× | ||
| 16 | Flower | Home & Garden | 1.74× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.57× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Toys | Games | 1.54× | ||
| 20 | Coches.net | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Community Orientation | OPEN | 1.48× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Risk Appetite | THRILL | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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