Childhood Audience in United States

Childhood logo

Childhood has an estimated audience of 35,517,800 people in United States. 71.6% are female, 28.4% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Childhood fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (17.31× the country average). Demographically, the Childhood audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Childhood fans

Demographic split for Childhood audience in United States
MetricValue
Female71.6%
Male28.4%
Average age39.0
Estimated audience size35,517,800

Audience persona

The typical Childhood fan in United States is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Childhood in United States
RegionReachAffinity
California5,285,5131.35×
Texas3,737,0401.22×
Florida2,734,4121.14×
New York2,367,2111.19×
Georgia1,300,5261.19×
Illinois1,268,5291.07×
Pennsylvania1,191,1411×
Michigan1,144,6971.23×
North Carolina1,119,5101.05×
Arizona1,058,7721.46×
Ohio1,021,8590.93×
New Jersey1,015,2391.12×
Virginia912,4891.05×
Washington823,6961.16×
Massachusetts729,6661.04×
Tennessee727,5321.02×
Maryland722,1021.18×
Indiana653,5141.01×
Alabama605,4821.22×
South Carolina536,5851×
Missouri530,6670.93×
Minnesota510,7071×
Wisconsin495,5450.93×
Oregon483,4581.19×
Colorado460,3000.82×
Louisiana460,0141×
Kentucky459,2831.03×
Nevada398,2981.16×
Oklahoma386,5130.98×
Connecticut357,2431×
Utah350,2831.1×
Arkansas313,2521.07×
Mississippi299,8821.02×
Kansas263,8480.94×
Iowa245,7120.84×
Hawaii179,9921.18×
New Mexico170,3170.96×
Nebraska149,2610.84×
West Virginia146,9080.89×
Idaho130,6370.73×
Washington, District of Columbia130,1621.22×
New Hampshire103,1130.74×
Maine88,6920.7×
Delaware87,2280.89×
Rhode Island82,2520.73×
South Dakota65,4070.8×
North Dakota63,6850.87×
Alaska62,4420.82×
Montana61,5330.62×
Vermont44,7080.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Childhood audience
BrandAffinityCategory
Goop17.31×Internet & Social Media
Governor of Michigan16.89×Politics & Society
Vocal harmony9.33×Music & Radio
Grinch7.96×Movies & TV
Wok12.89×Food & Beverages
Google Home11.92×Technology & Electronics
Hibachi13.89×Food & Beverages
Historic site7.44×Arts & Culture
headspace16.05×Health
Grace Slick14.47×Music & Radio
Fairy godmother12.16×Literature
Cherish (group)16.2×Music & Radio
Hipster12.76×Politics & Society
No Escape (1994 film)14.95×Movies & TV
El Paso County, Colorado16.1×Travel & Leisure
Guitarist (magazine)14.19×Music & Radio
TV Fanatic12.97×Movies & TV
Hardik Pandya17.57×Sports
Kikar HaShabbat18.18×News
Mathcore8.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Childhood audience
TraitClusterScore
ExtroversionTHRILL1.24
SpiritualityBALANCE1.21
Family OrientationCONSERVATISM1.2
CreativityOPEN1.17
DIY MentalityTHRILL1.17
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Childhood
CountryShare
United States16.3%
Japan8.0%
Germany5.6%

See Childhood audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Childhood have in United States?

Childhood has an estimated audience of 35,517,800 people in United States, concentrated in California and Texas.

What is the gender split and age of Childhood fans?

71.6% of Childhood fans are female, 28.4% are male, with an average age of 39.0 years.

Which brands do Childhood fans like most?

Childhood fans show strongest brand affinity for Goop (17.31×), Governor of Michigan (16.89×), and Vocal harmony (9.33×) over the country average.

Where do Childhood fans live in United States?

Childhood fans in United States are most concentrated in California (reach 5,285,513), Texas (reach 3,737,040), and Florida (reach 2,734,412). These three regions account for the largest share of the active audience.

What other brands do Childhood fans also like?

Beyond Childhood itself, the audience over-indexes on Governor of Michigan (16.89×), Vocal harmony (9.33×), Grinch (7.96×), and Wok (12.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.