Rascasse Audience Intelligence

Childhood Audience in United States

A data profile of the people who buy, follow and care about Childhood in United States — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 35,517,800 people in United States.

#496among Topic in United States#27in Kids & Family

The average Childhood fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Planet Fitness, Baby food, with strongest over-indexing on Child development (7.18× the country average).

Demographically, the Childhood audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Childhood fan in United States is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Childhood profile in United States.

Audience size
35.5M
in United States
Gender
71.6%♀
28.4% male
Age
39.0
average years
Country rank
#699
Topic in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Childhood fans

71.6% are female, 28.4% are male, average age 39.0.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Childhood audience in United States
MetricValue
Female71.6%
Male28.4%
Average age39.0
Estimated audience size35,517,800
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Childhood audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4919%
50+19%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Childhood audience comes from United States.

Worldwide audience distribution share by country for Childhood
CountryShare
United States16.3%
Japan8.0%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Childhood audience in United States is strongest.

Fig. 05

Top regions by affinity

Childhood fans by region: top regions in United States
#RegionReachAffinity×
01California~5M1.27×
02Texas~4M1.25×
03Arizona~900K1.22×
04Georgia~1.5M1.20×
05Virginia~1M1.13×
06New Jersey~1M1.12×
07Alabama~600K1.12×
08Arkansas~300K1.12×
09Hawaii~200K1.10×
10North Carolina~1M1.09×
11Maryland~700K1.09×
12Indiana~700K1.08×
13New York~2M1.07×
14Illinois~1.5M1.07×
15South Carolina~600K1.07×
16Nevada~400K1.07×
17Oregon~400K1.06×
18Michigan~1M1.05×
19Kentucky~500K1.05×
20Mississippi~300K1.05×
21Washington~700K1.04×
22Utah~300K1.03×
23Kansas~300K1.03×
24Washington, District of Columbia~100K1.03×
25Louisiana~500K1.02×
26Connecticut~400K1.02×
27Nebraska~200K1.01×
28Florida~2.5M1.00×
29South Dakota~80K1.00×
30Pennsylvania~1M0.99×
31Oklahoma~400K0.99×
32New Mexico~200K0.99×
33North Dakota~70K0.99×
34Massachusetts~700K0.98×
35Missouri~600K0.98×
36Minnesota~500K0.97×
37Tennessee~700K0.96×
38Wisconsin~500K0.96×
39Delaware~90K0.96×
40Alaska~70K0.96×
41Iowa~300K0.95×
42West Virginia~200K0.94×
43Ohio~1M0.93×
44Vermont~60K0.92×
45Rhode Island~100K0.91×
46Idaho~200K0.90×
47Montana~90K0.89×
48New Hampshire~100K0.87×
49Maine~100K0.87×
50Colorado~500K0.85×
Fig. 06

Affinity by region

Affinity by region — Childhood, United States
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Childhood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Childhood audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career7.18×
02MothercareKids & Family6.45×
03Parental leaveKids & Family4.83×
04Baby foodKids & Family4.72×
05American ApparelFashion & Accessoires4.16×
06PonytailFashion & Accessoires3.56×
07KindergartenKids & Family2.97×
08Planet FitnessSports2.92×
09Web serverTechnology & Electronics2.79×
10Non-alcoholic beverageFood & Beverages2.20×
11MetaphysicsBusiness & Career2.18×
12FarmhouseTravel & Leisure2.15×
13MilkFood & Beverages1.93×
14PastryFood & Beverages1.93×
15Subscription business modelShopping1.80×
16PatioHome & Garden1.76×
17Britney SpearsMusic & Radio1.73×
18Golf ChannelSports1.73×
19GeneticsKids & Family1.69×
20Do it yourself (DIY)Home & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Childhood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Childhood audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.41×
Community OrientationOPEN1.38×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Childhood audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Pet OwnershipJOY0.92×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Childhood have in United States?

Childhood has an estimated audience of 35,517,800 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Childhood fans?

71.6% of Childhood fans are female, 28.4% are male, with an average age of 39.0 years.

03

Which brands do Childhood fans like most?

Childhood fans show strongest brand affinity for Child development (7.18×), Planet Fitness (2.92×), and Baby food (4.72×) over the country average.

04

Where do Childhood fans live in United States?

Childhood fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Childhood fans also like?

Beyond Childhood itself, the audience over-indexes on Planet Fitness (2.92×), Baby food (4.72×), Mothercare (6.45×), and Do it yourself (DIY) (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Childhood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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