Rascasse Audience Intelligence

Mothercare Audience in United States

A data profile of the people who buy, follow and care about Mothercare in United States — modelled from more than twelve digital signal sources. Mothercare has an estimated audience of 7,254,420 people in United States.

#2951among Topic in United States#146in Kids & Family

The average Mothercare fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Child development, Infant clothing, Baby food, with strongest over-indexing on Child development (36.17× the country average).

Demographically, the Mothercare audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mothercare fan in United States is more female, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mothercare profile in United States.

Audience size
7.3M
in United States
Gender
78.9%♀
21.1% male
Age
35.9
average years
Country rank
#4875
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mothercare fans

78.9% are female, 21.1% are male, average age 35.9.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Mothercare audience in United States
MetricValue
Female78.9%
Male21.1%
Average age35.9
Estimated audience size7,254,420
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Mothercare audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4917%
50+13%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Mothercare audience comes from United States.

Worldwide audience distribution share by country for Mothercare
CountryShare
Japan18.6%
United States18.0%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mothercare audience in United States is strongest.

Fig. 05

Top regions by affinity

Mothercare fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K1.53×
02New York~500K1.32×
03North Dakota~20K1.26×
04Alaska~20K1.25×
05Washington, District of Columbia~30K1.23×
06South Dakota~20K1.19×
07California~900K1.17×
08Montana~20K1.13×
09New Jersey~200K1.07×
10Delaware~20K1.07×
11Virginia~200K1.05×
12Washington~200K1.05×
13Rhode Island~20K1.05×
14Texas~700K1.04×
15West Virginia~40K1.04×
16New Hampshire~30K1.04×
17Maine~30K1.04×
18Hawaii~30K1.02×
19Idaho~40K1.01×
20Kansas~60K1.00×
21New Mexico~40K0.98×
22Nebraska~40K0.97×
23Mississippi~60K0.96×
24Connecticut~70K0.95×
25Arkansas~60K0.95×
26Massachusetts~100K0.92×
27Iowa~60K0.92×
28Louisiana~90K0.91×
29Oklahoma~70K0.91×
30Kentucky~80K0.90×
31Oregon~80K0.90×
32Nevada~60K0.90×
33Utah~60K0.90×
34Maryland~100K0.89×
35Alabama~90K0.88×
36South Carolina~100K0.87×
37Florida~400K0.85×
38Tennessee~100K0.85×
39Missouri~100K0.85×
40Colorado~100K0.85×
41Wisconsin~90K0.85×
42Minnesota~90K0.85×
43Indiana~100K0.84×
44Illinois~200K0.83×
45Georgia~200K0.83×
46North Carolina~200K0.83×
47Arizona~100K0.83×
48Ohio~200K0.81×
49Michigan~200K0.81×
50Pennsylvania~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Mothercare, United States
0.78×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mothercare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mothercare audience
#·InterestCategoryAffinity×
01Baby slingKids & Family50.89×
02Nursing braFashion & Accessoires47.50×
03Nutrition and pregnancyHealth47.40×
04Early childhoodKids & Family40.91×
05Child developmentBusiness & Career36.17×
06Cloth diaperKids & Family34.49×
07Powdered milkKids & Family33.81×
08Maternity clothingFashion & Accessoires33.48×
09Baby toysKids & Family33.33×
10Baby powderKids & Family33.00×
11PacifierKids & Family32.14×
12Infant bodysuitKids & Family29.19×
13Child safety seatKids & Family28.75×
14BabywearingKids & Family28.42×
15Baby foodKids & Family27.27×
16Parental leaveKids & Family25.46×
17Diaper bagKids & Family24.73×
18Baby monitorKids & Family24.14×
19Infant clothingKids & Family23.96×
20Infant bedHome & Garden23.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mothercare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mothercare audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.33×
Family OrientationCONSERVATISM2.64×
Design AffinityPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mothercare audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.31×
Need for SecurityCONSERVATISM0.47×
Risk AppetiteTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mothercare have in United States?

Mothercare has an estimated audience of 7,254,420 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mothercare fans?

78.9% of Mothercare fans are female, 21.1% are male, with an average age of 35.9 years.

03

Which brands do Mothercare fans like most?

Mothercare fans show strongest brand affinity for Child development (36.17×), Infant clothing (23.96×), and Baby food (27.27×) over the country average.

04

Where do Mothercare fans live in United States?

Mothercare fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mothercare fans also like?

Beyond Mothercare itself, the audience over-indexes on Infant clothing (23.96×), Baby food (27.27×), Diaper bag (24.73×), and Infant bodysuit (29.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Mothercare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mothercare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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