Mothercare Audience in United States

Mothercare logo

Mothercare has an estimated audience of 7,254,420 people in United States. 78.9% are female, 21.1% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Child development, Infant clothing, Baby food, Diaper bag, Infant bodysuit.

The average Mothercare fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Child development, Infant clothing, Baby food, with strongest over-indexing on Child development (36.17× the country average). Demographically, the Mothercare audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Mothercare fans

Demographic split for Mothercare audience in United States
MetricValue
Female78.9%
Male21.1%
Average age35.9
Estimated audience size7,254,420

Audience persona

The typical Mothercare fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Mothercare in United States
RegionReachAffinity
California1,039,4891.3×
New York500,5801.23×
Texas490,0960.79×
Florida357,3710.73×
New Jersey217,5961.18×
Virginia175,9201×
Illinois171,8330.71×
Washington162,4021.12×
Pennsylvania140,9250.58×
Georgia136,0060.61×
Massachusetts124,7750.87×
Ohio124,6860.56×
North Carolina116,2520.53×
Michigan103,4370.55×
Maryland86,1720.69×
Tennessee76,2190.52×
Arizona70,7730.48×
Indiana60,9090.46×
Oregon60,2900.73×
Colorado58,2000.51×
South Carolina52,6430.48×
Mississippi50,4350.84×
Kentucky50,3110.55×
Wisconsin47,0340.43×
Missouri46,5690.4×
Washington, District of Columbia46,4112.13×
Alabama45,2210.45×
Louisiana44,8430.48×
Arkansas44,8060.75×
Connecticut44,7240.61×
Oklahoma43,8180.54×
Kansas41,6630.73×
West Virginia41,6371.23×
Alaska41,5502.68×
Minnesota39,3960.38×
Nevada38,8620.55×
Idaho38,4491.06×
Utah38,1370.59×
Hawaii36,7301.18×
Iowa36,5100.61×
Montana36,2211.8×
South Dakota35,7512.13×
North Dakota34,8102.34×
New Hampshire34,3071.2×
Wyoming33,6823.13×
Nebraska33,5940.92×
New Mexico33,4190.92×
Rhode Island33,1271.43×
Maine33,1071.27×
Vermont32,5832.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mothercare audience
BrandAffinityCategory
Child development36.17×Business & Career
Infant clothing23.96×Kids & Family
Baby food27.27×Kids & Family
Diaper bag24.73×Kids & Family
Infant bodysuit29.19×Kids & Family
Baby powder33×Kids & Family
Cloth diaper34.49×Kids & Family
Babywearing28.42×Kids & Family
Child safety seat28.75×Kids & Family
Infant bed23.25×Home & Garden
Nursing bra47.5×Fashion & Accessoires
Powdered milk33.81×Kids & Family
Early childhood40.91×Kids & Family
Baby toys33.33×Kids & Family
Pacifier32.14×Kids & Family
Maternity clothing33.48×Fashion & Accessoires
Baby sling50.89×Kids & Family
Parental leave25.46×Kids & Family
Nutrition and pregnancy47.4×Health
Baby monitor24.14×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mothercare audience
TraitClusterScore
Luxury OrientationPREMIUM1.64
Pet OwnershipJOY1.28
DIY MentalityTHRILL1.27
Design AffinityPREMIUM1.25
SustainabilityBALANCE1.24
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Mothercare
CountryShare
Japan18.6%
United States18.0%
Germany5.7%

See Mothercare audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Mothercare have in United States?

Mothercare has an estimated audience of 7,254,420 people in United States, concentrated in California and New York.

What is the gender split and age of Mothercare fans?

78.9% of Mothercare fans are female, 21.1% are male, with an average age of 35.9 years.

Which brands do Mothercare fans like most?

Mothercare fans show strongest brand affinity for Child development (36.17×), Infant clothing (23.96×), and Baby food (27.27×) over the country average.

Where do Mothercare fans live in United States?

Mothercare fans in United States are most concentrated in California (reach 1,039,489), New York (reach 500,580), and Texas (reach 490,096). These three regions account for the largest share of the active audience.

What other brands do Mothercare fans also like?

Beyond Mothercare itself, the audience over-indexes on Infant clothing (23.96×), Baby food (27.27×), Diaper bag (24.73×), and Infant bodysuit (29.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mothercare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.