Nutrition and pregnancy Audience in United States

Nutrition and pregnancy logo

Nutrition and pregnancy has an estimated audience of 1,718,922 people in United States. 90.4% are female, 9.6% are male, average age 31.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Dog breed, Goop, Governor of Michigan, headspace.

The average Nutrition and pregnancy fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Dog breed, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Nutrition and pregnancy audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Nutrition and pregnancy fans

Demographic split for Nutrition and pregnancy audience in United States
MetricValue
Female90.4%
Male9.6%
Average age31.3
Estimated audience size1,718,922

Audience persona

The typical Nutrition and pregnancy fan in United States is more female, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Nutrition and pregnancy in United States
RegionReachAffinity
California185,4420.98×
Texas114,5130.77×
New York104,5391.09×
Florida82,9490.71×
Pennsylvania51,3190.89×
Illinois48,6470.85×
Washington47,6781.38×
North Carolina44,4590.86×
Virginia42,4641.01×
New Jersey40,5880.93×
Ohio39,6790.75×
Massachusetts39,2751.16×
Georgia34,9350.66×
Arizona33,9980.97×
Michigan30,9130.69×
Colorado25,9780.96×
Maryland25,0380.85×
Tennessee24,3930.71×
Indiana24,2170.77×
Missouri22,2510.8×
Minnesota21,3670.87×
Wisconsin18,2210.7×
Alabama18,1930.76×
Oregon17,5170.89×
South Carolina17,2080.67×
Utah16,3581.06×
Kentucky15,3140.71×
Louisiana14,4770.65×
Connecticut13,5360.79×
Oklahoma10,6100.56×
Arkansas10,1260.71×
Mississippi9,7690.69×
Kansas9,3120.69×
Nevada9,1410.55×
Iowa8,2510.58×
Idaho8,0680.94×
West Virginia8,0651.01×
Alaska8,0482.19×
Hawaii7,7081.04×
Montana7,6011.59×
Nebraska7,5920.88×
New Mexico7,0130.81×
Maine6,9471.13×
South Dakota6,9251.74×
North Dakota6,7431.91×
New Hampshire6,6450.98×
Wyoming6,5242.56×
Rhode Island6,4171.17×
Vermont6,3112.09×
Delaware5,7471.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nutrition and pregnancy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Dog breed2.8×Pets & Animals
Goop12.43×Internet & Social Media
Governor of Michigan14.14×Politics & Society
headspace14.38×Health
Grace Slick12.82×Music & Radio
Hardik Pandya19.29×Sports
Hibachi9.58×Food & Beverages
Fairy godmother8.72×Literature
Hickok4519.85×Internet & Social Media
Cherish (group)12.2×Music & Radio
Google Home6.8×Technology & Electronics
Wok6.49×Food & Beverages
National Paralympic Committee22.05×Sports
Grinch3.79×Movies & TV
Percussion ensemble19.59×Music & Radio
Vocal harmony4.13×Music & Radio
Home equity1.75×Home & Garden
Whataburger1.55×Food & Beverages
Ira Glass14.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nutrition and pregnancy audience
TraitClusterScore
Luxury OrientationPREMIUM2.12
Pet OwnershipJOY1.81
Price SensitivityPREMIUM1.8
IndulgenceJOY1.53
Design AffinityPREMIUM1.5
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Nutrition and pregnancy
CountryShare
United States34.4%
United Kingdom7.0%
Australia4.4%

See Nutrition and pregnancy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Nutrition and pregnancy have in United States?

Nutrition and pregnancy has an estimated audience of 1,718,922 people in United States, concentrated in California and Texas.

What is the gender split and age of Nutrition and pregnancy fans?

90.4% of Nutrition and pregnancy fans are female, 9.6% are male, with an average age of 31.3 years.

Which brands do Nutrition and pregnancy fans like most?

Nutrition and pregnancy fans show strongest brand affinity for Keene, New Hampshire (675×), Dog breed (2.8×), and Goop (12.43×) over the country average.

Where do Nutrition and pregnancy fans live in United States?

Nutrition and pregnancy fans in United States are most concentrated in California (reach 185,442), Texas (reach 114,513), and New York (reach 104,539). These three regions account for the largest share of the active audience.

What other brands do Nutrition and pregnancy fans also like?

Beyond Nutrition and pregnancy itself, the audience over-indexes on Dog breed (2.8×), Goop (12.43×), Governor of Michigan (14.14×), and headspace (14.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nutrition and pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.