Rascasse Audience Intelligence

Nutrition and pregnancy Audience in United States

A data profile of the people who buy, follow and care about Nutrition and pregnancy in United States — modelled from more than twelve digital signal sources. Nutrition and pregnancy has an estimated audience of 1,718,922 people in United States.

#6831among Topic in United States#544in Health

The average Nutrition and pregnancy fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Child development, Mothercare, Baby food, with strongest over-indexing on Child development (44.41× the country average).

Demographically, the Nutrition and pregnancy audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nutrition and pregnancy fan in United States is more female, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Child development.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nutrition and pregnancy profile in United States.

Audience size
1.7M
in United States
Gender
90.4%♀
9.6% male
Age
31.3
average years
Country rank
#16012
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nutrition and pregnancy fans

90.4% are female, 9.6% are male, average age 31.3.

Fig. 02

Gender split

90.4%
Female
9.6%
Male
Demographic split for Nutrition and pregnancy audience in United States
MetricValue
Female90.4%
Male9.6%
Average age31.3
Estimated audience size1,718,922
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Nutrition and pregnancy audience in United States
Age bracketShare%
16-1931%
20-2935%
30-3920%
40-499%
50+5%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Nutrition and pregnancy audience comes from United States.

Worldwide audience distribution share by country for Nutrition and pregnancy
CountryShare
United States34.4%
United Kingdom7.0%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nutrition and pregnancy audience in United States is strongest.

Fig. 05

Top regions by affinity

Nutrition and pregnancy fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~5K1.36×
02Alaska~5K1.26×
03Vermont~4K1.23×
04South Dakota~5K1.16×
05Montana~5K1.14×
06Washington~40K1.09×
07Rhode Island~6K1.06×
08Delaware~5K1.05×
09West Virginia~8K1.04×
10Hawaii~8K1.04×
11Maine~6K1.04×
12New Hampshire~7K1.02×
13Washington, District of Columbia~5K1.01×
14Massachusetts~30K1.00×
15Utah~20K1.00×
16Idaho~9K1.00×
17Nebraska~9K1.00×
18Arkansas~10K0.99×
19New Mexico~8K0.97×
20Mississippi~10K0.96×
21New York~90K0.94×
22Virginia~40K0.94×
23Colorado~30K0.94×
24Kansas~10K0.94×
25Oregon~20K0.93×
26Arizona~30K0.92×
27Minnesota~20K0.92×
28Connecticut~20K0.92×
29Iowa~10K0.92×
30Maryland~30K0.91×
31Missouri~30K0.90×
32Wisconsin~20K0.90×
33Alabama~20K0.90×
34Louisiana~20K0.90×
35Kentucky~20K0.90×
36Oklahoma~20K0.90×
37North Carolina~50K0.89×
38New Jersey~40K0.89×
39Indiana~30K0.89×
40Nevada~10K0.89×
41Pennsylvania~50K0.88×
42Tennessee~30K0.87×
43South Carolina~20K0.87×
44California~200K0.86×
45Illinois~50K0.85×
46Ohio~40K0.82×
47Michigan~40K0.82×
48Georgia~40K0.81×
49Texas~100K0.78×
50Florida~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Nutrition and pregnancy, United States
0.74×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nutrition and pregnancy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nutrition and pregnancy audience
#·InterestCategoryAffinity×
01Water birthKids & Family108.78×
02MothercareKids & Family47.40×
03Child developmentBusiness & Career44.41×
04SwaddlingKids & Family28.10×
05Parental leaveKids & Family27.58×
06Maternity clothingFashion & Accessoires27.53×
07Baby foodKids & Family26.90×
08Breast pumpKids & Family18.01×
09BassinetKids & Family13.40×
10Baby transportKids & Family13.10×
11Child safety seatKids & Family12.63×
12BreastfeedingKids & Family10.12×
13KindergartenKids & Family9.98×
14IKEAHome & Garden5.52×
15MilkFood & Beverages5.21×
16Scooby-DooMovies & TV4.97×
17NordstromShopping4.52×
18EtsyFashion & Accessoires4.20×
19Beauty salonsBeauty & Wellness3.16×
20CookingFood & Beverages2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nutrition and pregnancy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nutrition and pregnancy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.98×
Price SensitivityPREMIUM2.69×
Pet OwnershipJOY2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nutrition and pregnancy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
PatriotismCONSERVATISM0.83×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nutrition and pregnancy have in United States?

Nutrition and pregnancy has an estimated audience of 1,718,922 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nutrition and pregnancy fans?

90.4% of Nutrition and pregnancy fans are female, 9.6% are male, with an average age of 31.3 years.

03

Which brands do Nutrition and pregnancy fans like most?

Nutrition and pregnancy fans show strongest brand affinity for Child development (44.41×), Mothercare (47.4×), and Baby food (26.9×) over the country average.

04

Where do Nutrition and pregnancy fans live in United States?

Nutrition and pregnancy fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Nutrition and pregnancy fans also like?

Beyond Nutrition and pregnancy itself, the audience over-indexes on Mothercare (47.4×), Baby food (26.9×), Parental leave (27.58×), and Water birth (108.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Nutrition and pregnancy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nutrition and pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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