Rascasse Audience Intelligence

Swaddling Audience in United States

A data profile of the people who buy, follow and care about Swaddling in United States — modelled from more than twelve digital signal sources. Swaddling has an estimated audience of 1,480,017 people in United States.

#7342among Topic in United States#368in Kids & Family

The average Swaddling fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diaper bag, Infant clothing, Babywearing, with strongest over-indexing on Diaper bag (15.68× the country average).

Demographically, the Swaddling audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swaddling fan in United States is more female, around 32.0 years old, with strong Creativity tendencies and a notable affinity for Diaper bag.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swaddling profile in United States.

Audience size
1.5M
in United States
Gender
94.9%♀
5.1% male
Age
32.0
average years
Country rank
#17960
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swaddling fans

94.9% are female, 5.1% are male, average age 32.0.

Fig. 02

Gender split

94.9%
Female
5.1%
Male
Demographic split for Swaddling audience in United States
MetricValue
Female94.9%
Male5.1%
Average age32.0
Estimated audience size1,480,017
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Swaddling audience in United States
Age bracketShare%
16-1935%
20-2929%
30-3918%
40-4910%
50+9%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Swaddling audience comes from United States.

Worldwide audience distribution share by country for Swaddling
CountryShare
United States41.9%
Japan7.5%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swaddling audience in United States is strongest.

Fig. 05

Top regions by affinity

Swaddling fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~30K2.06×
02Alabama~30K1.24×
03California~200K1.16×
04New Jersey~40K1.15×
05Hawaii~7K1.13×
06New York~90K1.11×
07Washington~30K1.11×
08Maine~6K1.11×
09Massachusetts~30K1.10×
10Pennsylvania~50K1.09×
11Arkansas~10K1.08×
12Texas~100K1.06×
13Connecticut~20K1.06×
14Georgia~50K1.03×
15Tennessee~30K1.03×
16Kentucky~20K1.02×
17North Carolina~40K1.01×
18Missouri~20K1.01×
19North Dakota~3K1.01×
20Louisiana~20K1.00×
21Virginia~40K0.99×
22Minnesota~20K0.99×
23New Hampshire~6K0.99×
24Alaska~3K0.99×
25Maryland~20K0.98×
26Nebraska~7K0.98×
27Indiana~30K0.97×
28Oregon~20K0.97×
29Florida~100K0.96×
30South Carolina~20K0.96×
31Rhode Island~5K0.96×
32Illinois~50K0.95×
33Kansas~10K0.95×
34South Dakota~3K0.95×
35Vermont~2K0.95×
36Iowa~10K0.93×
37West Virginia~6K0.93×
38Wisconsin~20K0.92×
39Washington, District of Columbia~4K0.91×
40Ohio~40K0.90×
41Michigan~30K0.90×
42Arizona~30K0.90×
43Utah~10K0.90×
44Idaho~7K0.90×
45Montana~4K0.90×
46Colorado~20K0.89×
47Nevada~10K0.89×
48Delaware~4K0.89×
49Mississippi~10K0.88×
50New Mexico~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Swaddling, United States
0.83×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swaddling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swaddling audience
#·InterestCategoryAffinity×
01Nutrition and pregnancyHealth28.10×
02BabywearingKids & Family21.01×
03Nursing braFashion & Accessoires20.40×
04Maternity clothingFashion & Accessoires19.34×
05Cloth diaperKids & Family18.78×
06PacifierKids & Family16.30×
07Hello BabyKids & Family16.00×
08Baby transportKids & Family15.81×
09Diaper bagKids & Family15.68×
10Breast pumpKids & Family15.57×
11Infant clothingKids & Family13.90×
12Infant bedHome & Garden13.69×
13Infant bodysuitKids & Family12.57×
14Baby bottleKids & Family12.40×
15Baby foodKids & Family10.84×
16Child safety seatKids & Family10.37×
17LeaseBusiness & Career7.83×
18GenderPolitics & Society6.74×
19GownFashion & Accessoires5.63×
20ToddlerKids & Family5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swaddling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swaddling audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.41×
Family OrientationCONSERVATISM1.40×
Urban LifestyleOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swaddling audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Early Adopter MentalityPOWER0.63×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swaddling have in United States?

Swaddling has an estimated audience of 1,480,017 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swaddling fans?

94.9% of Swaddling fans are female, 5.1% are male, with an average age of 32.0 years.

03

Which brands do Swaddling fans like most?

Swaddling fans show strongest brand affinity for Diaper bag (15.68×), Infant clothing (13.9×), and Babywearing (21.01×) over the country average.

04

Where do Swaddling fans live in United States?

Swaddling fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Swaddling fans also like?

Beyond Swaddling itself, the audience over-indexes on Infant clothing (13.9×), Babywearing (21.01×), Cloth diaper (18.78×), and Infant bodysuit (12.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Swaddling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swaddling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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