Swaddling Audience in United States

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Swaddling has an estimated audience of 1,480,017 people in United States. 94.9% are female, 5.1% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Infant clothing, Babywearing, Cloth diaper, Infant bodysuit.

The average Swaddling fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Infant clothing, Babywearing, with strongest over-indexing on Diaper bag (15.68× the country average). Demographically, the Swaddling audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Swaddling fans

Demographic split for Swaddling audience in United States
MetricValue
Female94.9%
Male5.1%
Average age32.0
Estimated audience size1,480,017

Audience persona

The typical Swaddling fan in United States is more female, around 32.0 years old, with strong Creativity tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Swaddling in United States
RegionReachAffinity
California206,2771.27×
Texas144,3931.13×
Florida104,4331.04×
New York98,2751.19×
Pennsylvania53,9911.08×
Georgia47,7631.05×
Illinois47,6070.97×
New Jersey46,9541.25×
North Carolina46,5751.05×
Ohio43,2410.95×
Virginia37,9881.05×
Michigan36,0020.93×
Washington35,6161.2×
Massachusetts34,4211.18×
Tennessee32,6471.1×
Oklahoma30,0751.83×
Arizona27,0890.9×
Indiana26,2610.97×
Alabama25,5171.23×
Maryland24,9130.98×
Missouri24,3641.02×
South Carolina21,9870.99×
Minnesota20,9820.99×
Colorado20,7960.89×
Wisconsin20,3960.92×
Kentucky19,2241.04×
Louisiana18,8360.99×
Oregon16,5230.97×
Connecticut16,4341.11×
Arkansas13,0851.07×
Nevada12,5460.88×
Utah11,9510.9×
Iowa10,5820.87×
Kansas10,5530.9×
Mississippi9,9800.82×
Hawaii7,2951.15×
Nebraska6,8450.92×
Maine6,4051.21×
Idaho6,2510.84×
West Virginia5,8200.84×
New Mexico5,6790.77×
New Hampshire5,5770.96×
Rhode Island4,4110.94×
Washington, District of Columbia4,1760.94×
Montana3,2510.79×
Delaware3,2300.79×
South Dakota3,0240.88×
Alaska2,8120.89×
North Dakota2,5610.84×
Vermont2,2530.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swaddling audience
BrandAffinityCategory
Diaper bag15.68×Kids & Family
Infant clothing13.9×Kids & Family
Babywearing21.01×Kids & Family
Cloth diaper18.78×Kids & Family
Infant bodysuit12.57×Kids & Family
Baby food10.84×Kids & Family
Gender6.74×Politics & Society
Infant bed13.69×Home & Garden
Maternity clothing19.34×Fashion & Accessoires
Lease7.83×Business & Career
Nutrition and pregnancy28.1×Health
Baby transport15.81×Kids & Family
Pacifier16.3×Kids & Family
Toddler5.4×Kids & Family
Breast pump15.57×Kids & Family
Baby bottle12.4×Kids & Family
Nursing bra20.4×Fashion & Accessoires
Child safety seat10.37×Kids & Family
Gown5.63×Fashion & Accessoires
Natural childbirth16.59×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swaddling audience
TraitClusterScore
CreativityOPEN1.46
Family OrientationCONSERVATISM1.4
DIY MentalityTHRILL1.3
Healthy LifestyleBALANCE1.24
Design AffinityPREMIUM1.18
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Swaddling
CountryShare
United States42.0%
Japan7.5%
Australia6.4%

See Swaddling audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Swaddling have in United States?

Swaddling has an estimated audience of 1,480,017 people in United States, concentrated in California and Texas.

What is the gender split and age of Swaddling fans?

94.9% of Swaddling fans are female, 5.1% are male, with an average age of 32.0 years.

Which brands do Swaddling fans like most?

Swaddling fans show strongest brand affinity for Diaper bag (15.68×), Infant clothing (13.9×), and Babywearing (21.01×) over the country average.

Where do Swaddling fans live in United States?

Swaddling fans in United States are most concentrated in California (reach 206,277), Texas (reach 144,393), and Florida (reach 104,433). These three regions account for the largest share of the active audience.

What other brands do Swaddling fans also like?

Beyond Swaddling itself, the audience over-indexes on Infant clothing (13.9×), Babywearing (21.01×), Cloth diaper (18.78×), and Infant bodysuit (12.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swaddling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.