Pacifier Audience in United States

Pacifier logo

Pacifier has an estimated audience of 4,341,682 people in United States. 81.0% are female, 19.0% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Childbirth, Child development, Sports, Food and drink, Food.

The average Pacifier fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Childbirth, Child development, Sports, with strongest over-indexing on Childbirth (3.67× the country average). Demographically, the Pacifier audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Pacifier fans

Demographic split for Pacifier audience in United States
MetricValue
Female81.0%
Male19.0%
Average age35.1
Estimated audience size4,341,682

Audience persona

The typical Pacifier fan in United States is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Childbirth.

Top regions in United States

Top regions ranked by reach for Pacifier in United States
RegionReachAffinity
California513,0251.07×
Texas448,9941.2×
Florida304,4341.04×
New York265,8191.1×
Georgia157,0141.17×
Illinois153,4231.06×
North Carolina152,7301.17×
Pennsylvania145,4661×
Ohio131,5130.98×
Michigan127,5871.12×
Minnesota123,1971.98×
New Jersey117,9821.07×
Virginia111,7891.06×
Tennessee99,2701.14×
Indiana91,7041.16×
Massachusetts80,2570.94×
Arizona78,7080.89×
Washington78,0850.9×
Maryland77,6381.04×
Louisiana72,8631.3×
South Carolina72,2641.11×
Missouri70,2621×
Alabama68,6351.13×
Kentucky63,6171.17×
Wisconsin59,3010.91×
Colorado58,7830.86×
Oklahoma52,6921.09×
Mississippi46,9301.31×
Connecticut43,9381.01×
Arkansas42,8461.2×
Oregon41,7680.84×
Nevada35,9750.86×
Iowa35,7711×
Kansas33,0130.96×
Utah30,1730.78×
Nebraska20,6420.95×
West Virginia20,4611.01×
Idaho18,9480.87×
New Mexico18,7830.86×
Hawaii16,5520.89×
New Hampshire13,1140.77×
Maine11,9210.77×
Rhode Island11,5070.83×
Washington, District of Columbia11,0000.84×
Delaware10,0820.84×
South Dakota9,2130.92×
Montana8,9500.74×
North Dakota8,8861×
Alaska6,8320.74×
Vermont5,6720.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pacifier audience
BrandAffinityCategory
Childbirth3.67×Kids & Family
Child development5.31×Business & Career
Sports1.63×Sports
Food and drink1.55×Food & Beverages
Food1.63×Food & Beverages
Arts and music1.58×Arts & Culture
Celebrity2.08×Movies & TV
Diaper bag4.25×Kids & Family
Baby food4.54×Kids & Family
Entertainment1.6×Movies & TV
Pregnancy3.09×Kids & Family
Pets1.59×Pets & Animals
Hobby Lobby2.37×Home & Garden
1080i2.93×Technology & Electronics
Outdoor recreation1.58×Sports
Child1.65×Kids & Family
Offspring2.79×Home & Garden
Parent1.93×Kids & Family
Photograph1.65×Technology & Electronics
Infant1.86×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pacifier audience
TraitClusterScore
CreativityOPEN1.33
Price SensitivityPREMIUM1.31
Family OrientationCONSERVATISM1.24
Pet OwnershipJOY1.2
Design AffinityPREMIUM1.09
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Pacifier
CountryShare
Japan15.5%
United States13.7%
Germany5.9%

See Pacifier audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Pacifier have in United States?

Pacifier has an estimated audience of 4,341,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Pacifier fans?

81.0% of Pacifier fans are female, 19.0% are male, with an average age of 35.1 years.

Which brands do Pacifier fans like most?

Pacifier fans show strongest brand affinity for Childbirth (3.67×), Child development (5.31×), and Sports (1.63×) over the country average.

Where do Pacifier fans live in United States?

Pacifier fans in United States are most concentrated in California (reach 513,025), Texas (reach 448,994), and Florida (reach 304,434). These three regions account for the largest share of the active audience.

What other brands do Pacifier fans also like?

Beyond Pacifier itself, the audience over-indexes on Child development (5.31×), Sports (1.63×), Food and drink (1.55×), and Food (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacifier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.