Rascasse Audience Intelligence

Pacifier Audience in United States

A data profile of the people who buy, follow and care about Pacifier in United States — modelled from more than twelve digital signal sources. Pacifier has an estimated audience of 4,341,682 people in United States.

#4113among Topic in United States#197in Kids & Family

The average Pacifier fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Childbirth, Child development, Sports, with strongest over-indexing on Childbirth (3.67× the country average).

Demographically, the Pacifier audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pacifier fan in United States is more female, around 35.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Childbirth.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pacifier profile in United States.

Audience size
4.3M
in United States
Gender
81.0%♀
19.0% male
Age
35.1
average years
Country rank
#7505
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pacifier fans

81.0% are female, 19.0% are male, average age 35.1.

Fig. 02

Gender split

81.0%
Female
19.0%
Male
Demographic split for Pacifier audience in United States
MetricValue
Female81.0%
Male19.0%
Average age35.1
Estimated audience size4,341,682
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Pacifier audience in United States
Age bracketShare%
16-1927%
20-2925%
30-3920%
40-4915%
50+12%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Pacifier audience comes from United States.

Worldwide audience distribution share by country for Pacifier
CountryShare
Japan15.5%
United States13.7%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pacifier audience in United States is strongest.

Fig. 05

Top regions by affinity

Pacifier fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K1.97×
02Mississippi~50K1.35×
03Louisiana~70K1.25×
04Arkansas~40K1.24×
05Texas~400K1.16×
06Kentucky~60K1.16×
07Indiana~90K1.15×
08Alabama~70K1.15×
09Georgia~200K1.14×
10North Dakota~10K1.14×
11North Carolina~100K1.11×
12South Carolina~70K1.10×
13Tennessee~90K1.09×
14West Virginia~20K1.09×
15Michigan~100K1.08×
16Oklahoma~50K1.07×
17Illinois~200K1.04×
18New Jersey~100K1.03×
19Virginia~100K1.03×
20Maryland~80K1.03×
21Nebraska~20K1.02×
22South Dakota~10K1.02×
23California~500K1.01×
24New York~200K1.01×
25Iowa~40K1.01×
26Florida~300K1.00×
27Connecticut~40K1.00×
28Kansas~30K0.99×
29Missouri~70K0.96×
30Wisconsin~60K0.96×
31Pennsylvania~100K0.95×
32Ohio~100K0.95×
33Hawaii~20K0.92×
34Massachusetts~80K0.91×
35Idaho~20K0.90×
36Delaware~10K0.90×
37New Mexico~20K0.88×
38Washington~80K0.87×
39Rhode Island~10K0.86×
40Arizona~80K0.85×
41Oregon~40K0.85×
42Maine~10K0.85×
43Alaska~8K0.85×
44Nevada~40K0.84×
45Vermont~6K0.84×
46Washington, District of Columbia~10K0.83×
47Montana~10K0.82×
48Colorado~60K0.81×
49New Hampshire~10K0.81×
50Utah~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Pacifier, United States
0.76×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pacifier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pacifier audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career5.31×
02Baby foodKids & Family4.54×
03Diaper bagKids & Family4.25×
04ChildbirthKids & Family3.67×
05PregnancyKids & Family3.09×
061080iTechnology & Electronics2.93×
07OffspringHome & Garden2.79×
08Hobby LobbyHome & Garden2.37×
09CelebrityMovies & TV2.08×
10ParentKids & Family1.93×
11InfantKids & Family1.86×
12ChildKids & Family1.65×
13PhotographTechnology & Electronics1.65×
14SportsSports1.63×
15FoodFood & Beverages1.63×
16EntertainmentMovies & TV1.60×
17PetsPets & Animals1.59×
18Arts and musicArts & Culture1.58×
19Outdoor recreationSports1.58×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pacifier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pacifier audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.75×
Design AffinityPREMIUM1.68×
Luxury OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pacifier audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Need for SecurityCONSERVATISM0.98×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pacifier have in United States?

Pacifier has an estimated audience of 4,341,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pacifier fans?

81.0% of Pacifier fans are female, 19.0% are male, with an average age of 35.1 years.

03

Which brands do Pacifier fans like most?

Pacifier fans show strongest brand affinity for Childbirth (3.67×), Child development (5.31×), and Sports (1.63×) over the country average.

04

Where do Pacifier fans live in United States?

Pacifier fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pacifier fans also like?

Beyond Pacifier itself, the audience over-indexes on Child development (5.31×), Sports (1.63×), Food and drink (1.55×), and Food (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Pacifier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacifier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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