Rascasse Audience Intelligence

Photograph Audience in United States

A data profile of the people who buy, follow and care about Photograph in United States — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 97,249,072 people in United States.

#68among Topic in United States#7in Technology & Electronics

The average Photograph fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Real property, with strongest over-indexing on Planet Fitness (1.96× the country average).

Demographically, the Photograph audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Photograph fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photograph profile in United States.

Audience size
97.2M
in United States
Gender
55.5%♀
44.5% male
Age
40.7
average years
Country rank
#83
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photograph fans

55.5% are female, 44.5% are male, average age 40.7.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Photograph audience in United States
MetricValue
Female55.5%
Male44.5%
Average age40.7
Estimated audience size97,249,072
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Photograph audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Photograph audience comes from United States.

Worldwide audience distribution share by country for Photograph
CountryShare
United States20.5%
Japan5.8%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photograph audience in United States is strongest.

Fig. 05

Top regions by affinity

Photograph fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~700K1.52×
02Washington~2.5M1.24×
03Ohio~3.5M1.22×
04Oregon~1.5M1.22×
05Kansas~900K1.15×
06Idaho~600K1.15×
07Utah~1M1.13×
08California~12M1.12×
09Texas~9.5M1.12×
10Hawaii~500K1.11×
11South Carolina~1.5M1.08×
12North Dakota~200K1.08×
13Wyoming~200K1.07×
14Arkansas~900K1.06×
15Virginia~2.5M1.05×
16Indiana~2M1.05×
17Oklahoma~1M1.05×
18Georgia~3M1.03×
19Arizona~2M1.02×
20South Dakota~200K1.02×
21Minnesota~1.5M1.01×
22Alabama~1.5M1.01×
23Pennsylvania~3.5M1.00×
24Missouri~1.5M1.00×
25Kentucky~1M1.00×
26North Carolina~3M0.99×
27Mississippi~800K0.99×
28Florida~6.5M0.97×
29New York~5.5M0.97×
30Tennessee~2M0.97×
31Maryland~1.5M0.97×
32Louisiana~1M0.97×
33Montana~300K0.97×
34Colorado~1.5M0.96×
35Nebraska~500K0.95×
36Alaska~200K0.95×
37New Jersey~2.5M0.94×
38Illinois~3M0.92×
39Iowa~700K0.92×
40Michigan~2.5M0.89×
41Wisconsin~1.5M0.89×
42Maine~300K0.89×
43West Virginia~400K0.88×
44Nevada~800K0.86×
45Delaware~200K0.86×
46Massachusetts~1.5M0.85×
47Connecticut~800K0.85×
48New Hampshire~300K0.84×
49Rhode Island~200K0.80×
50Washington, District of Columbia~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Photograph, United States
0.79×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photograph audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photograph audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.80×
02Diaper bagKids & Family2.66×
03Princess PollyFashion & Accessoires2.52×
04Cloth diaperKids & Family2.46×
05LabradorPets & Animals2.12×
06ClarinetMusic & Radio2.03×
07Miniature SchnauzerPets & Animals1.99×
08SaxophoneMusic & Radio1.99×
09Real propertyHome & Garden1.97×
10Planet FitnessSports1.96×
11MetaphysicsBusiness & Career1.89×
12Doberman PinscherPets & Animals1.75×
13HormoneHealth1.74×
14Made in USABusiness & Career1.72×
15Robert RedfordMovies & TV1.64×
16American Pit Bull TerrierPets & Animals1.59×
17RottweilerPets & Animals1.58×
18Plant nurseryHome & Garden1.56×
19FarmhouseTravel & Leisure1.54×
20Fly fishingSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photograph audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photograph audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.22×
TravellingTHRILL1.16×
Community OrientationOPEN1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photograph audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
Need for SecurityCONSERVATISM0.91×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photograph have in United States?

Photograph has an estimated audience of 97,249,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Photograph fans?

55.5% of Photograph fans are female, 44.5% are male, with an average age of 40.7 years.

03

Which brands do Photograph fans like most?

Photograph fans show strongest brand affinity for Planet Fitness (1.96×), Diaper bag (2.66×), and Real property (1.97×) over the country average.

04

Where do Photograph fans live in United States?

Photograph fans in United States are most concentrated in California (reach ~12M), Texas (reach ~9.5M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Photograph fans also like?

Beyond Photograph itself, the audience over-indexes on Diaper bag (2.66×), Real property (1.97×), Metaphysics (1.89×), and Made in USA (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Photograph audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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