Rascasse Audience Intelligence

Photograph Audience in Germany

A data profile of the people who buy, follow and care about Photograph in Germany — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 13,930,602 people in Germany.

#89among Topic in Germany#11in Technology & Electronics

The average Photograph fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Google Drive, Office 365, with strongest over-indexing on Tagesschau (1.75× the country average).

Demographically, the Photograph audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Photograph fan in Germany is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photograph profile in Germany.

Audience size
13.9M
in Germany
Gender
56.0%♀
44.0% male
Age
38.3
average years
Country rank
#158
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photograph fans

56.0% are female, 44.0% are male, average age 38.3.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Photograph audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age38.3
Estimated audience size13,930,602
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Photograph audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Photograph audience comes from Germany.

Worldwide audience distribution share by country for Photograph
CountryShare
United States20.5%
Japan5.8%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photograph audience in Germany is strongest.

Fig. 05

Top regions by affinity

Photograph fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~800K1.28×
02Hessen~1.5M1.22×
03Sachsen~800K1.13×
04Bayern~2.5M1.11×
05Rheinland-Pfalz~800K1.08×
06Hamburg~300K1.02×
07Bremen~100K1.00×
08Schleswig-Holstein~500K0.99×
09Saarland~200K0.96×
10Baden-Württemberg~2M0.95×
11Nordrhein-Westfalen~3M0.94×
12Thüringen~300K0.94×
13Sachsen-Anhalt~300K0.93×
14Brandenburg~400K0.92×
15Mecklenburg-Vorpommern~200K0.87×
16Niedersachsen~1M0.85×
Fig. 06

Affinity by region

Affinity by region — Photograph, Germany
0.85×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photograph audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photograph audience
#·InterestCategoryAffinity×
01Video editingTechnology & Electronics4.83×
02Office 365Technology & Electronics3.35×
03Google DriveTechnology & Electronics3.00×
04Succulent plantHome & Garden2.99×
05PandoraFashion & Accessoires2.98×
06Real propertyHome & Garden2.74×
07Black catPets & Animals2.25×
08High schoolBusiness & Career2.19×
09Chihuahua (dog)Pets & Animals2.09×
10French BulldogPets & Animals2.01×
11Siberian HuskyPets & Animals2.01×
12VolunteeringPolitics & Society1.97×
13Digital photographyBusiness & Career1.94×
14Labrador RetrieverPets & Animals1.90×
15Musical instrumentMusic & Radio1.77×
16TagesschauMovies & TV1.75×
17TransfermarktSports1.70×
18TattoosFashion & Accessoires1.59×
19House musicMusic & Radio1.58×
20DessertsFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photograph audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photograph audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
TravellingTHRILL1.31×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photograph audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.93×
Sports ActivityPOWER0.97×
Price SensitivityPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photograph have in Germany?

Photograph has an estimated audience of 13,930,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Photograph fans?

56.0% of Photograph fans are female, 44.0% are male, with an average age of 38.3 years.

03

Which brands do Photograph fans like most?

Photograph fans show strongest brand affinity for Tagesschau (1.75×), Google Drive (3×), and Office 365 (3.35×) over the country average.

04

Where do Photograph fans live in Germany?

Photograph fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Photograph fans also like?

Beyond Photograph itself, the audience over-indexes on Google Drive (3×), Office 365 (3.35×), Video editing (4.83×), and Succulent plant (2.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Photograph audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →