Photograph Audience in Germany
Photograph has an estimated audience of 13,930,602 people in Germany. 56.0% are female, 44.0% are male, average age 38.3. Top brand affinities: Tagesschau, Transfermarkt, ICloud, Casino, Fachhochschule.
Top brand affinities include Tagesschau, Transfermarkt, ICloud, with strongest over-indexing on Tagesschau (2.82× the country average). Demographically, the Photograph audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Indulgence.
Category: Technology & Electronics · Type: Topic
Demographics of Photograph fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 38.3 |
| Estimated audience size | 13,930,602 |
Audience persona
The typical Photograph fan in Germany is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.82× | Movies & TV |
| Transfermarkt | 3.11× | Sports |
| ICloud | 5.41× | Technology & Electronics |
| Casino | 5.74× | Games |
| Fachhochschule | 7.07× | Business & Career |
| Satire | 4.1× | Literature |
| Google Drive | 3.57× | Technology & Electronics |
| Kurdistan | 8× | Travel & Leisure |
| Office 365 | 4.09× | Technology & Electronics |
| Pets | 1.52× | Pets & Animals |
| Spiegel Online | 1.67× | News |
| Dailymotion | 5.39× | Movies & TV |
| Winona Ryder | 4.41× | Movies & TV |
| Real property | 3.4× | Home & Garden |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Smallville | 6.6× | Movies & TV |
| Western Union | 2.85× | Business & Career |
| German television comedy | 3.93× | Movies & TV |
| Westdeutscher Rundfunk | 2.45× | Movies & TV |
| Ratatouille (film) | 5.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.32 |
| DIY Mentality | THRILL | 1.3 |
| Sports Activity | POWER | 1.28 |
| Pet Ownership | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
See Photograph audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.