A data profile of the people who buy, follow and care about Photograph in Italy — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 17,798,225 people in Italy.
Photograph has an estimated audience of 17,798,225 people in Italy. 56.9% are female, 43.1% are male, average age 40.8. Top brand affinities: Wikipedia, Volunteering, Margot Robbie, Robert Redford, Modern architecture.
Top brand affinities include Wikipedia, Volunteering, Margot Robbie, with strongest over-indexing on Wikipedia (2.24× the country average).
Demographically, the Photograph audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Design Affinity.
The typical Photograph fan in Italy is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Photograph profile in Italy.
56.9% are female, 43.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.8 |
| Estimated audience size | 17,798,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Photograph audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Margot Robbie | Movies & TV | 2.93× | ||
| 02 | Scarlett Johansson | Movies & TV | 2.93× | ||
| 03 | Emma Stone | Movies & TV | 2.93× | ||
| 04 | Video editing | Technology & Electronics | 2.62× | ||
| 05 | Blake Lively | Movies & TV | 2.42× | ||
| 06 | Wikipedia | Internet & Social Media | 2.24× | ||
| 07 | Robert Redford | Movies & TV | 2.20× | ||
| 08 | Love & Sex | Kids & Family | 2.09× | ||
| 09 | Master of Business Administration | Business & Career | 1.94× | ||
| 10 | Pandora | Fashion & Accessoires | 1.92× | ||
| 11 | Floral design | Home & Garden | 1.88× | ||
| 12 | Breastfeeding | Kids & Family | 1.86× | ||
| 13 | Satire | Literature | 1.79× | ||
| 14 | Modern architecture | Arts & Culture | 1.78× | ||
| 15 | Volunteering | Politics & Society | 1.76× | ||
| 16 | Modern furniture | Home & Garden | 1.75× | ||
| 17 | Non-fiction books | Literature | 1.64× | ||
| 18 | Child development | Business & Career | 1.55× | ||
| 19 | Deal of the day | Shopping | 1.51× | ||
| 20 | Tinder | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Design Affinity | PREMIUM | 1.15× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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