Photograph Audience in Italy

Photograph has an estimated audience of 17,798,225 people in Italy. 56.9% are female, 43.1% are male, average age 40.8. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.

Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Photograph audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Extroversion.

Category: Technology & Electronics · Type: Topic

Demographics of Photograph fans

Demographic split for Photograph audience in Italy
MetricValue
Female56.9%
Male43.1%
Average age40.8
Estimated audience size17,798,225

Audience persona

The typical Photograph fan in Italy is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Leggo.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Photograph audience
BrandAffinityCategory
Leggo107.07×News
ANSA.it73.81×News
Lercio90.33×News
Irama74.46×Music & Radio
Nelson Mandela81.75×Politics & Society
Gay bar76.67×Politics & Society
Valpolicella76.11×Travel & Leisure
Mascarpone78.89×Food & Beverages
Risotto35.64×Food & Beverages
Gnocchi41.55×Food & Beverages
Orecchiette76.49×Food & Beverages
Negroni109.78×Food & Beverages
UNHCR115.42×Politics & Society
Bruschetta40.17×Food & Beverages
Vigili del Fuoco40.41×Politics & Society
Penny Black30.06×Fashion & Accessoires
Notizie.it96.74×News
Ferrari F4051.52×Cars & Mobility
Tortellini36.5×Food & Beverages
Barolo37.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Photograph audience
TraitClusterScore
Community OrientationOPEN1.24
ExtroversionTHRILL1.22
TravellingTHRILL1.18
IndulgenceJOY1.11
DIY MentalityTHRILL1.1
Career OrientationPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Photograph
CountryShare
United States20.5%
Japan5.8%
China5.1%

See Photograph audiences in other countries

More Technology & Electronics audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.