Photograph Audience in United Kingdom
Photograph has an estimated audience of 21,450,280 people in United Kingdom. 57.6% are female, 42.4% are male, average age 43.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, DeviantArt, TUI, Hobby, WhatsApp.
The average Photograph fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, DeviantArt, TUI, with strongest over-indexing on Weddings (1.97× the country average). Demographically, the Photograph audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Photograph fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.7 |
| Estimated audience size | 21,450,280 |
Audience persona
The typical Photograph fan in United Kingdom is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 16,087,710 | 0.83× |
| South East | 2,802,895 | 0.97× |
| Yorkshire and the Humber | 2,285,885 | 1.33× |
| East of England | 2,127,162 | 1.09× |
| Scotland | 1,992,792 | 1.03× |
| South West | 1,581,087 | 0.9× |
| East Midlands | 1,279,479 | 0.85× |
| West Midlands | 1,241,815 | 1.35× |
| Wales | 1,210,603 | 0.99× |
| North West | 989,473 | 0.43× |
| North East | 908,699 | 1.09× |
| Northern Ireland | 761,179 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.97× | Kids & Family |
| DeviantArt | 4.23× | Internet & Social Media |
| TUI | 2.04× | Travel & Leisure |
| Hobby | 1.82× | Home & Garden |
| 1.8× | Internet & Social Media | |
| Expensive Taste | 2.39× | Business & Career |
| Distilled beverage | 1.67× | Food & Beverages |
| Luxury yacht | 2.69× | Travel & Leisure |
| Home business | 3.42× | Business & Career |
| TripAdvisor | 1.76× | Travel & Leisure |
| Purchase discount | 3.14× | Shopping |
| Refrigerator | 1.9× | Home & Garden |
| Travelodge | 1.7× | Travel & Leisure |
| Mango | 3.09× | Shopping |
| We Buy Any Car | 1.94× | Cars & Mobility |
| Betfair | 1.83× | Games |
| Real property | 2.02× | Home & Garden |
| Mobile home | 1.81× | Cars & Mobility |
| Satire | 1.71× | Literature |
| Bored Panda | 2.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.16 |
| Individualism | JOY | 1.14 |
| Luxury Orientation | PREMIUM | 1.13 |
| Travelling | THRILL | 1.09 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
See Photograph audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Photograph have in United Kingdom?
Photograph has an estimated audience of 21,450,280 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Photograph fans?
57.6% of Photograph fans are female, 42.4% are male, with an average age of 43.7 years.
Which brands do Photograph fans like most?
Photograph fans show strongest brand affinity for Weddings (1.97×), DeviantArt (4.23×), and TUI (2.04×) over the country average.
Where do Photograph fans live in United Kingdom?
Photograph fans in United Kingdom are most concentrated in England (reach 16,087,710), South East (reach 2,802,895), and Yorkshire and the Humber (reach 2,285,885). These three regions account for the largest share of the active audience.
What other brands do Photograph fans also like?
Beyond Photograph itself, the audience over-indexes on DeviantArt (4.23×), TUI (2.04×), Hobby (1.82×), and WhatsApp (1.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.