A data profile of the people who buy, follow and care about Photograph in India — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 22,599,227 people in India.
Photograph has an estimated audience of 22,599,227 people in India. 25.7% are female, 74.3% are male, average age 32.2. Top brand affinities: Real property, Digital camera, Nikon, Canon, Cruelty-free.
Top brand affinities include Real property, Digital camera, Nikon, with strongest over-indexing on Real property (1.51× the country average).
Demographically, the Photograph audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Photograph fan in India is more male, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Photograph profile in India.
25.7% are female, 74.3% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 32.2 |
| Estimated audience size | 22,599,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Photograph audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.27× | ||
| 02 | FentyBeauty | Beauty & Wellness | 2.03× | ||
| 03 | Duvet | Home & Garden | 2.00× | ||
| 04 | Cruelty-free | Beauty & Wellness | 1.98× | ||
| 05 | Corporate finance | Business & Career | 1.93× | ||
| 06 | Digital camera | Technology & Electronics | 1.85× | ||
| 07 | Nikon | Technology & Electronics | 1.83× | ||
| 08 | Target Corporation | Shopping | 1.81× | ||
| 09 | Canon | Technology & Electronics | 1.77× | ||
| 10 | Image scanner | Technology & Electronics | 1.77× | ||
| 11 | Webtoon | Internet & Social Media | 1.68× | ||
| 12 | Song Hye-kyo | Fashion & Accessoires | 1.67× | ||
| 13 | Song Joong-ki | Movies & TV | 1.66× | ||
| 14 | Gong Yoo | Movies & TV | 1.63× | ||
| 15 | Allkpop | Music & Radio | 1.57× | ||
| 16 | Canva | Technology & Electronics | 1.54× | ||
| 17 | IU (singer) | Music & Radio | 1.52× | ||
| 18 | Carter's | Fashion & Accessoires | 1.52× | ||
| 19 | Real property | Home & Garden | 1.51× | ||
| 20 | Vanessa Kirby | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Pet Ownership | JOY | 1.17× | |
| Mindfulness | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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