A data profile of the people who buy, follow and care about Photograph in Ireland — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 1,749,182 people in Ireland.
Photograph has an estimated audience of 1,749,182 people in Ireland. 58.3% are female, 41.7% are male, average age 41.9. Top brand affinities: El Corte Inglés, HydraFacial, Sanrio, Mytheresa.com.
Top brand affinities include El Corte Inglés, HydraFacial, Sanrio, with strongest over-indexing on El Corte Inglés (1.67× the country average).
Demographically, the Photograph audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.
The typical Photograph fan in Ireland is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for El Corte Inglés.
The key figures that characterise the Photograph profile in Ireland.
58.3% are female, 41.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 41.9 |
| Estimated audience size | 1,749,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Photograph audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 1.67× | ||
| 02 | HydraFacial | Beauty & Wellness | 1.62× | ||
| 03 | Mytheresa.com | Shopping | 1.58× | ||
| 04 | Sanrio | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.17× | |
| Luxury Orientation | PREMIUM | 1.12× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Spirituality | BALANCE | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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