A data profile of the people who buy, follow and care about Photograph in Netherlands — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 4,924,091 people in Netherlands.
Photograph has an estimated audience of 4,924,091 people in Netherlands. 56.3% are female, 43.7% are male, average age 44.3. Top brand affinities: Rabobank, Pets, Hornbach, Current events, Bol.com.
Top brand affinities include Rabobank, Pets, Hornbach, with strongest over-indexing on Rabobank (1.63× the country average).
Demographically, the Photograph audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Photograph fan in Netherlands is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Rabobank.
The key figures that characterise the Photograph profile in Netherlands.
56.3% are female, 43.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.3 |
| Estimated audience size | 4,924,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Photograph audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 2.61× | ||
| 02 | Sunweb | Travel & Leisure | 2.51× | ||
| 03 | Wildlife photography | Technology & Electronics | 2.19× | ||
| 04 | Real property | Home & Garden | 2.15× | ||
| 05 | Digital photography | Business & Career | 2.15× | ||
| 06 | Travel photography | Technology & Electronics | 2.07× | ||
| 07 | Loods 5 | Home & Garden | 1.82× | ||
| 08 | MSN | News | 1.74× | ||
| 09 | Cruises | Travel & Leisure | 1.72× | ||
| 10 | Marktplaats.nl | Shopping | 1.71× | ||
| 11 | Hair products | Beauty & Wellness | 1.69× | ||
| 12 | University | Business & Career | 1.69× | ||
| 13 | Rabobank | Business & Career | 1.63× | ||
| 14 | Black Friday (shopping) | Shopping | 1.63× | ||
| 15 | Italian cuisine | Food & Beverages | 1.62× | ||
| 16 | TUI | Travel & Leisure | 1.57× | ||
| 17 | Current events | Arts & Culture | 1.56× | ||
| 18 | Hornbach | Shopping | 1.54× | ||
| 19 | Bol.com | Shopping | 1.54× | ||
| 20 | Pets | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.48× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Pet Ownership | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Community Orientation | OPEN | 0.93× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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