A data profile of the people who buy, follow and care about Current events in Netherlands — modelled from more than twelve digital signal sources. Current events has an estimated audience of 6,390,120 people in Netherlands.
The average Current events fan in Netherlands is 46.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Netherlands, Dutch language, Amsterdam, with strongest over-indexing on Netherlands (1.61× the country average).
Demographically, the Current events audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Current events fan in Netherlands is balanced, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Netherlands.
The key figures that characterise the Current events profile in Netherlands.
54.2% are female, 45.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 46.4 |
| Estimated audience size | 6,390,120 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Current events audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 6.4% |
| United Kingdom | 4.5% |
Where the Current events audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~200K | 1.07× | |
| 02 | Zuid-Holland | ~1.5M | 1.02× | |
| 03 | Overijssel | ~500K | 1.02× | |
| 04 | Limburg | ~400K | 1.02× | |
| 05 | North Holland | ~1M | 0.98× | |
| 06 | Utrecht | ~500K | 0.97× | |
| 07 | Gelderland | ~800K | 0.96× | |
| 08 | North Brabant | ~1M | 0.95× |
The strongest cross-interests of the Current events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dutch language | Politics & Society | 1.69× | ||
| 02 | Printing | Technology & Electronics | 1.66× | ||
| 03 | Advertising | Business & Career | 1.65× | ||
| 04 | Culture | Literature | 1.63× | ||
| 05 | Netherlands | Travel & Leisure | 1.61× | ||
| 06 | Leisure | Travel & Leisure | 1.60× | ||
| 07 | The Hague | Travel & Leisure | 1.59× | ||
| 08 | Amsterdam | Travel & Leisure | 1.58× | ||
| 09 | Magazines | Literature | 1.58× | ||
| 10 | Internet & Social Media | 1.57× | |||
| 11 | Video | Movies & TV | 1.56× | ||
| 12 | Photograph | Technology & Electronics | 1.56× | ||
| 13 | Architecture | Business & Career | 1.55× | ||
| 14 | Social network | Internet & Social Media | 1.53× | ||
| 15 | History | Literature | 1.53× | ||
| 16 | Televisions | Technology & Electronics | 1.53× | ||
| 17 | Politics and social issues | Politics & Society | 1.52× | ||
| 18 | Hotels | Travel & Leisure | 1.52× | ||
| 19 | Child | Kids & Family | 1.52× | ||
| 20 | Social media | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.14× | |
| Price Sensitivity | PREMIUM | 1.04× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.43× | |
| Individualism | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.67× |
Current events has an estimated audience of 6,390,120 people in Netherlands, concentrated in Zuid-Holland and North Holland.
54.2% of Current events fans are female, 45.8% are male, with an average age of 46.4 years.
Current events fans show strongest brand affinity for Netherlands (1.61×), Dutch language (1.69×), and Amsterdam (1.58×) over the country average.
Current events fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Current events itself, the audience over-indexes on Dutch language (1.69×), Amsterdam (1.58×), Magazines (1.58×), and Culture (1.63×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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