A data profile of the people who buy, follow and care about Facebook in Netherlands — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 4,981,019 people in Netherlands.
The average Facebook fan in Netherlands is 44.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Demographically, the Facebook audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Indulgence.
The key figures that characterise the Facebook profile in Netherlands.
53.1% are female, 46.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 44.9 |
| Estimated audience size | 4,981,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Facebook audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 9.3% |
| China | 3.4% |
| Japan | 2.0% |
Where the Facebook audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~300K | 1.33× | |
| 02 | Limburg | ~400K | 1.30× | |
| 03 | Drenthe | ~200K | 1.21× | |
| 04 | Overijssel | ~400K | 1.10× | |
| 05 | North Brabant | ~800K | 1.00× | |
| 06 | Groningen | ~200K | 1.00× | |
| 07 | Gelderland | ~600K | 0.99× | |
| 08 | Flevoland | ~100K | 0.85× | |
| 09 | Zuid-Holland | ~1M | 0.82× | |
| 10 | North Holland | ~700K | 0.78× | |
| 11 | Utrecht | ~200K | 0.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.99× | |
| Indulgence | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Sustainability | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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