A data profile of the people who buy, follow and care about Social network in Netherlands — modelled from more than twelve digital signal sources. Social network has an estimated audience of 5,356,792 people in Netherlands.
The average Social network fan in Netherlands is 43.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (343.95× the country average).
Demographically, the Social network audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Social network fan in Netherlands is more female, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Social network profile in Netherlands.
55.5% are female, 44.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.9 |
| Estimated audience size | 5,356,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Social network audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.60× | |
| 02 | Zuid-Holland | ~1.5M | 1.33× | |
| 03 | Limburg | ~400K | 1.16× | |
| 04 | Groningen | ~200K | 1.07× | |
| 05 | Utrecht | ~400K | 1.05× | |
| 06 | North Brabant | ~900K | 1.01× | |
| 07 | Flevoland | ~100K | 0.98× | |
| 08 | Gelderland | ~600K | 0.93× | |
| 09 | Overijssel | ~400K | 0.93× | |
| 10 | Zeeland | ~100K | 0.91× | |
| 11 | Drenthe | ~100K | 0.90× | |
| 12 | Friesland | ~200K | 0.89× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 822.75× | ||
| 02 | Costa Rica | Travel & Leisure | 769.11× | ||
| 03 | Valentine's Day | Kids & Family | 662.03× | ||
| 04 | Car2Go | Cars & Mobility | 368.95× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 361.57× | ||
| 06 | Selfridges | Shopping | 349.68× | ||
| 07 | Shopping and fashion | Shopping | 343.95× | ||
| 08 | Love & Sex | Kids & Family | 301.63× | ||
| 09 | Game consoles | Technology & Electronics | 64.65× | ||
| 10 | Pound cake | Food & Beverages | 43.03× | ||
| 11 | Atheism | Politics & Society | 35.53× | ||
| 12 | Real estate broker | Home & Garden | 30.38× | ||
| 13 | Live television | Movies & TV | 27.50× | ||
| 14 | OLED | Technology & Electronics | 18.50× | ||
| 15 | Dentistry | Business & Career | 18.04× | ||
| 16 | Christmas tree | Kids & Family | 15.21× | ||
| 17 | Freeware | Technology & Electronics | 14.83× | ||
| 18 | Sustainable products | Politics & Society | 14.33× | ||
| 19 | Burnout (psychology) | Health | 13.38× | ||
| 20 | Carport | Home & Garden | 12.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.74× | |
| Extroversion | THRILL | 1.45× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Design Affinity | PREMIUM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× |
Social network has an estimated audience of 5,356,792 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.5% of Social network fans are female, 44.5% are male, with an average age of 43.9 years.
Social network fans show strongest brand affinity for Shopping and fashion (343.95×), Valentine's Day (662.03×), and Costa Rica (769.11×) over the country average.
Social network fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1.5M), and North Brabant (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Valentine's Day (662.03×), Costa Rica (769.11×), Love & Sex (301.63×), and Exfoliation (cosmetology) (361.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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