Social network Audience in Germany
Social network has an estimated audience of 19,076,390 people in Germany. 51.1% are female, 48.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Home Delivery, Snow White (Fables), Corfu (regional unit).
The average Social network fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Social network audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social network fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 39.1 |
| Estimated audience size | 19,076,390 |
Audience persona
The typical Social network fan in Germany is balanced, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,372,050 | 1.05× |
| Bayern | 3,178,799 | 1.04× |
| Baden-Württemberg | 2,528,132 | 0.97× |
| Niedersachsen | 2,025,442 | 1.09× |
| Hessen | 1,309,651 | 0.9× |
| Sachsen | 1,094,506 | 1.17× |
| Rheinland-Pfalz | 851,031 | 0.89× |
| Berlin | 809,631 | 0.95× |
| Brandenburg | 686,804 | 1.16× |
| Schleswig-Holstein | 564,911 | 0.82× |
| Thüringen | 542,464 | 1.12× |
| Sachsen-Anhalt | 539,345 | 1.09× |
| Mecklenburg-Vorpommern | 378,111 | 1.04× |
| Hamburg | 364,147 | 0.84× |
| Saarland | 198,191 | 0.85× |
| Bremen | 166,325 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.01× | Cars & Mobility |
| Home Delivery | 2.27× | Food & Beverages |
| Snow White (Fables) | 1.6× | Literature |
| Corfu (regional unit) | 1.96× | Travel & Leisure |
| Esra Erol | 3.34× | Movies & TV |
| Keeper (password manager) | 2.12× | Technology & Electronics |
| Volvo V60 | 2.18× | Cars & Mobility |
| The Equalizer | 2.13× | Movies & TV |
| Glashütte | 1.81× | Travel & Leisure |
| Coworking | 1.64× | Business & Career |
| Gloria | 1.89× | Music & Radio |
| Pantsuit | 2.51× | Fashion & Accessoires |
| Throne of Glass | 2.12× | Literature |
| Theocracy | 3.62× | Music & Radio |
| Viator | 2.16× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Sinister (band) | 4.21× | Music & Radio |
| Carrie (novel) | 1.9× | Literature |
| Giotto | 1.9× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.07 |
| Pet Ownership | JOY | 1.04 |
| Tradition | CONSERVATISM | 1.03 |
| Indulgence | JOY | 1.01 |
| Healthy Lifestyle | BALANCE | 0.94 |
| Community Orientation | OPEN | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
See Social network audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social network have in Germany?
Social network has an estimated audience of 19,076,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Social network fans?
51.1% of Social network fans are female, 48.9% are male, with an average age of 39.1 years.
Which brands do Social network fans like most?
Social network fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.01×), and Home Delivery (2.27×) over the country average.
Where do Social network fans live in Germany?
Social network fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,372,050), Bayern (reach 3,178,799), and Baden-Württemberg (reach 2,528,132). These three regions account for the largest share of the active audience.
What other brands do Social network fans also like?
Beyond Social network itself, the audience over-indexes on Škoda Kodiaq (2.01×), Home Delivery (2.27×), Snow White (Fables) (1.6×), and Corfu (regional unit) (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.