A data profile of the people who buy, follow and care about Social network in United Kingdom — modelled from more than twelve digital signal sources. Social network has an estimated audience of 24,030,876 people in United Kingdom.
The average Social network fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Hobby, WhatsApp, with strongest over-indexing on Wikipedia (2.52× the country average).
Demographically, the Social network audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Social network fan in United Kingdom is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Social network profile in United Kingdom.
56.9% are female, 43.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.1 |
| Estimated audience size | 24,030,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Social network audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~1M | 1.44× | |
| 02 | England | ~18M | 1.42× | |
| 03 | Wales | ~1.5M | 1.22× | |
| 04 | Scotland | ~2.5M | 1.19× | |
| 05 | Yorkshire and the Humber | ~2M | 0.97× | |
| 06 | West Midlands | ~800K | 0.81× | |
| 07 | East of England | ~1.5M | 0.77× | |
| 08 | North East | ~700K | 0.76× | |
| 09 | South East | ~2.5M | 0.72× | |
| 10 | South West | ~1.5M | 0.70× | |
| 11 | East Midlands | ~1M | 0.69× | |
| 12 | North West | ~1.5M | 0.53× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.52× | ||
| 02 | Esso | Cars & Mobility | 2.52× | ||
| 03 | Adoption | Kids & Family | 2.36× | ||
| 04 | Sketch comedy | Movies & TV | 2.29× | ||
| 05 | Satire | Literature | 2.19× | ||
| 06 | Betfair | Games | 2.16× | ||
| 07 | Risk management | Business & Career | 2.14× | ||
| 08 | Refrigerator | Home & Garden | 2.11× | ||
| 09 | William Hill (bookmaker) | Games | 2.10× | ||
| 10 | Internet & Social Media | 2.03× | |||
| 11 | Hot tub | Home & Garden | 2.02× | ||
| 12 | Hobby | Home & Garden | 1.96× | ||
| 13 | Dentistry | Business & Career | 1.93× | ||
| 14 | Mother's Day | Kids & Family | 1.87× | ||
| 15 | Mobile home | Cars & Mobility | 1.84× | ||
| 16 | Distilled beverage | Food & Beverages | 1.82× | ||
| 17 | Volunteering | Politics & Society | 1.79× | ||
| 18 | Aldi | Shopping | 1.65× | ||
| 19 | Technology & Electronics | 1.60× | |||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.13× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Social Media Usage | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.89× | |
| Sports Activity | POWER | 0.91× |
Social network has an estimated audience of 24,030,876 people in United Kingdom, concentrated in England and Scotland.
56.9% of Social network fans are female, 43.1% are male, with an average age of 43.1 years.
Social network fans show strongest brand affinity for Wikipedia (2.52×), Hobby (1.96×), and WhatsApp (2.03×) over the country average.
Social network fans in United Kingdom are most concentrated in England (reach ~18M), Scotland (reach ~2.5M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Hobby (1.96×), WhatsApp (2.03×), William Hill (bookmaker) (2.1×), and Esso (2.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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