Social network Audience in United Kingdom
Social network has an estimated audience of 24,030,876 people in United Kingdom. 56.9% are female, 43.1% are male, average age 43.1. Top regions: England, Scotland, South East. Top brand affinities: Weddings, WhatsApp, Hobby, Email, Distilled beverage.
The average Social network fan in United Kingdom is 43.1 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Weddings, WhatsApp, Hobby, with strongest over-indexing on Weddings (1.83× the country average). Demographically, the Social network audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social network fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.1 |
| Estimated audience size | 24,030,876 |
Audience persona
The typical Social network fan in United Kingdom is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 18,023,157 | 1.42× |
| Scotland | 2,621,496 | 1.21× |
| South East | 2,192,287 | 0.68× |
| Yorkshire and the Humber | 1,860,455 | 0.96× |
| Wales | 1,727,006 | 1.26× |
| East of England | 1,569,605 | 0.72× |
| South West | 1,153,068 | 0.58× |
| Northern Ireland | 1,138,194 | 1.54× |
| East Midlands | 864,866 | 0.51× |
| West Midlands | 811,336 | 0.79× |
| North West | 686,334 | 0.27× |
| North East | 586,510 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.83× | Kids & Family |
| 1.99× | Internet & Social Media | |
| Hobby | 1.76× | Home & Garden |
| 1.78× | Technology & Electronics | |
| Distilled beverage | 1.73× | Food & Beverages |
| TUI | 1.79× | Travel & Leisure |
| Betfair | 2.31× | Games |
| William Hill (bookmaker) | 1.81× | Games |
| TripAdvisor | 1.76× | Travel & Leisure |
| DeviantArt | 3.13× | Internet & Social Media |
| Expensive Taste | 2.07× | Business & Career |
| Refrigerator | 1.87× | Home & Garden |
| Home business | 3.23× | Business & Career |
| Purchase discount | 3× | Shopping |
| Luxury yacht | 2.44× | Travel & Leisure |
| Mango | 3.01× | Shopping |
| Ticketmaster | 1.52× | Travel & Leisure |
| We Buy Any Car | 1.74× | Cars & Mobility |
| Satire | 1.74× | Literature |
| Dentistry | 1.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.06 |
| Convenience Orientation | PREMIUM | 1.06 |
| Luxury Orientation | PREMIUM | 1.02 |
| Indulgence | JOY | 1 |
| Extroversion | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
See Social network audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Social network have in United Kingdom?
Social network has an estimated audience of 24,030,876 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Social network fans?
56.9% of Social network fans are female, 43.1% are male, with an average age of 43.1 years.
Which brands do Social network fans like most?
Social network fans show strongest brand affinity for Weddings (1.83×), WhatsApp (1.99×), and Hobby (1.76×) over the country average.
Where do Social network fans live in United Kingdom?
Social network fans in United Kingdom are most concentrated in England (reach 18,023,157), Scotland (reach 2,621,496), and South East (reach 2,192,287). These three regions account for the largest share of the active audience.
What other brands do Social network fans also like?
Beyond Social network itself, the audience over-indexes on WhatsApp (1.99×), Hobby (1.76×), Email (1.78×), and Distilled beverage (1.73×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.